Every summer since 2014 around this time, I get to write one of my favourite and yet most difficult blog posts.

That’s because in late July every year, the Purposeful Planning Institute holds it annual conference, called Rendez Vous.

As you probably guessed, there was no “in person” version this year, so instead, I’m now coming down off the high of “RendeZoom”!

The experience was different, of course, as I didn’t have to fly to Denver this time, and instead got to enjoy it from my cottage near the Northumberland Strait in New Brunswick.

 

So Much Great Content

What makes this particular blog so hard to write is that there’s just WAY too much great content that I want to share, and even though we weren’t physically together this time, that didn’t change.

We also had a lot of the same “magnetic PPI vibe” that attendees are familiar with, but that is sometimes hard to describe to those who have yet to experience it.

There were some new ways to interact that were designed to replicate the in-person feelings, which is tough to do, but in many ways the experience was even richer in other ways, so on balance, there was not much lost in the “translation” to the virtual world.

 

A Random Highlight Reel

One way to overcome the difficulty in capturing a week’s worth of learning is to just look over my notes and share some of the things that stuck with me and that I think are worth sharing here.

It’s a lot more “random” than most of my blogs, yet it still feels useful and is definitely heartfelt.

Speaking of heartfelt, I’d invite anyone whose path I crossed during RendeZoom to please follow up with me to deepen our connection, as I’d love to chat more over a one-on-one Zoom call.

The week gave me a new appreciation for my “social capital” and I’m trying to find even more ways to keep “sharpening that saw” of mine.

Likewise, if you’ve never attended, and are intrigued by what PPI has going on, please reach out for a call too.

Balloon in the sky

Steve’s Top 7 Take-Aways

  • Motivational Interviewing

I knew very little about the area of “motivational interviewing”, so the breakout session on the subject was something I approached with intrigue. 

What I discovered is that it feels like a close cousin of coaching and that there are skills and techniques I can learn from it that will make me an even better listener, coach, and facilitator.

  • Inspired by Gandhi 

My friend Jamie Forbes shared some very personal stories about his life and I applaud his courage for doing so (and he was from alone in this regard!).

But I need to thank him for reminding me of this Gandhi quote:

Happiness is when what you think, what you say, and what you do are in harmony”

Amen.

  • Facilitation from Many Angles

Matt Wesley capped off the week with a discussion about the many facets of facilitation, many of which resonated with me and how I see myself in that role.

From being the one who brings calm, to integrating the family’s stories, to connecting the dots for them, there are many ways we help bring out their best.

  • How to “Move Forward”

Ian McDermott once again graces my list this year, for simply reminding me that just trying to figure out how to “move forward” is often the best way to look at a challenging situation, whether personally or when working with clients.

  • Made for “These Times” 

I don’t remember whom to credit for this one, but thanks for the question “How are you MADE for these times as a _______?”

Still reflecting on this one…

  • From Entitlement to Expectations

In a discussion around the theme of entitlement, we ended up switching things around and instead focused on the parents and their need to clarify their expectations.

  • Building Bridges, or Building Boats

Matt Wesley again to close…

Sometimes it’s time to build a bridge, and sometimes it’s time to build a boat.

Thanks Matt, and everyone else who inspired me once again, it was another Rendez Vous to be remembered.

 

Rendez Vous 2021 – Somehow, Somewhere

It’s too early to say for sure that we’ll be back together in person in Denver next year, and I sure hope that will be realistic. 

No matter how or where, though, I know I will be back, and I’m looking forward to spending more quality time with my tribe.

A Story about Distributed Leadership

So many family businesses face similar issues, especially when they’re faced with the challenge of moving from the founding generation to “G2”.

The stories are never identical, but the idea of going from one person who loves to control everything, to a group of people working together is something that trips up many families.

And sometimes when the resulting business is very successful and it becomes a very large entity, the problems this creates can become huge too.


A Case Shared with a Peer Group

I’m privileged to belong to a number of peer groups where we talk about cases together, so we can learn from each other and sometimes get ideas when we’re stuck.

This week’s blog is about one such case, or maybe it was two (?)

Well, it was one such episode of sharing, that happened to cover two family business situations, that shared many similarities.

This was a few months ago, so the details aren’t necessarily “fresh”, but since I wouldn’t want to divulge too much, it’s better that way.

Also, the point about the “non-concentric circles” is the one I want to make, so the particular case details aren’t really that germane.

 

Replacing One Dominant Central Leader

The case(s) featured one main founder who had a family of successors, none of whom had anywhere near the potential to succeed their father in all of his success, which isn’t at all uncommon.

As noted, when the success is really rapid (within one adult lifetime) and large (thousands of employees, global presence) it’s almost impossible to expect that any one of the offspring will be able to simply step into the founder’s shoes.

It would likely be a recipe for failure in both the business, and then also the family, if they even tried.

In the case we were presented, that founder was the main leader in all three circles: Business, Family, and Ownership.

See Three Circles + Seven Sectors = One A-Ha Moment (from 7 years ago)

 

Leadership Doesn’t Show Up “Overnight”

The rising generation, who were all adults when Dad passed away suddenly, were all involved somewhere in the businesses, but none of them had the experience or the gravitas to take the helm, or helms, that their father held.

My colleague who presented the case had been involved in getting things on track so that the company would thrive and the family could remain successful in owning the business for the long term.

For the business, there were already lots of qualified non-family leaders in many places, so the business did not suffer much.

The ownership was also pretty clear, in terms of who rightfully owned what percentages of the shares, and it was relatively simple.

How about the family?

The Family Circle: A “Left-Over” Concern?

If you have any experience with family businesses, you’ll likely know that the family is often the last concern, because everybody loves each other and so let’s just concentrate on making money and they’ll all be happy.

I hope readers recognize that much of that last sentence was written in jest.

A better way to put it is that the family is never a problem, until it is.  And then it’s usually a huge problem.

Thankfully this family brought in some top advisors to work with them to make sure that the family problems remained at bay.

 

Many Opportunities for Many Leaders

Over the months and years that the consultants worked with the family, they ended up developing a number of opportunities for a handful of family members to step up into leadership roles.

They formed a family council, and a number of committees emerged from that structure, with different family members assuming key roles.

An “ownership council” was also created, resulting in the rising generation of the family learning how to work together in a variety of new ways.

Whereas their father was at the center of all of these circles during his lifetime, the next generation converted that to a series of different circles, with different people taking leadership roles.

Ultimately, this results in a much more stable structure for the family, the ownership, and the businesses that they own.

Serendipitous Timing

As I’ve noted previously, my social media posting is done by a third party, so I never know the timing of the content that I’ve produced showing up on my feeds.

Last week a post promoting my latest book appeared, reading:

 

The business system likely has strong leaders

For a family to successfully transition its wealth to following generations, the family system needs strong leadership too

 

Good timing!

From Paddling Hard to Going with the Flow

Summer is in full swing and with it come some activities that we look forward to because we haven’t been able to do them for a while.

For me, one of those is kayaking on the tidal river at my cottage in New Brunswick, where I get in touch with nature while lazily paddling around looking at the sky in search of the occasional bald eagle.

Having recently arrived here, I received a text message from a friend asking me if I was enjoying myself, “floating downstream” on my kayak.

Regular readers won’t be surprised that something so simple would become the inspiration for a blog post.

 

Tidal Rivers and Delayed Gratification

While I’m no expert in tidal rivers, I can tell you that sometimes this river flows towards the ocean about a kilometer away, and then a few hours later it will flow in the other direction.

When heading out from the dock for a kayaking excursion, I always make sure to go into the flow of the current, so that I can coast back home, going “downstream”.

My wife and I learned this lesson the hard way years ago, when we went rollerblading, not realizing that we had the wind at our backs, only to turn around to go back home and quickly realize our misfortune of having a strong headwind to deal with.

It’s a simple example of delayed gratification, which I love to preach. See Marshmallows and Filet Mignon

 

Climbing the Hill and Coasting Back Down

The flowing river metaphor is similar to the uphill / downhill one that we hear about when talking about where people are in their life cycle.

Older people are described as “over the hill” while the younger ones are continually “climbing” towards the top.  Getting to the top and remaining there are the goal, we’re led to believe, and in many ways that makes sense.

But in the same way that I like to save the coasting part of my kayak trips to the end, why don’t we look at life the same way?

And if we’re part of a business family, isn’t there a way that one generation’s trip down the other side of the hill can serve as a boost to the next generation’s rise?

 

Capitalizing on the Strengths of Each Generation

The “rising generation”, as people like me have been referring to them for some time now, typically have more energy to devote to building their lives and careers, while their elders will normally have more experience.

Similarly, the younger members of a family will be more comfortable with technology, while the senior family members will often have a lot more contacts and long-standing important relationships that they can leverage.

Smart families figure out how to make the most of these complementary strengths, which takes a certain amount of self-knowledge and understanding, along with the ability to set egos aside for the common good of the family.

 

Stepping Away from the Top Spot

The ego component varies from one family to the next, but seems to be rather prevalent in cases where it’s the business founder who wants to remain in charge well past the point where their leadership is what’s best for the business.

Somehow once we get past that first generation transitioning to the second, it’s less of an issue when going from G2 to G3, and then G3 to G4 and so on.

Playing with this hill metaphor in my head, I’m picturing someone stepping off the top of the hill while pulling on a rope, which in turn is helping someone make their way to the top.

I guess there’d need to be some sort of pulley or rappelling device at the top for this to make sense.

 

Many Years in the Making

I don’t want to give the impression that generational transitions should take place quickly.  In fact, properly planned and executed changes in leadership will often take years.

That’s because while we think of these situations as singular events, there are actually transitions happening at several different levels.

There needs to be a lot of coordination to properly transfer all of the knowledge of the retiring leader, as well as the authority, which all takes time, and we haven’t even begun to talk about ownership.

So it’s best to get started early, and be sure to check which way the water’s flowing before you take off.

Capacity vs. Capability

Sometimes when two words start with the same few letters, people get them mixed up, not noticing the nuances in their meanings.

A couple of words that certainly fall into that category are “capability” and “capacity”.

This week I want to explore them a bit, from a business family perspective.

 

From Ability to Capability

Before we even get to “capability”, we should probably back up a bit and start with “ability”, to make sure we grasp that simpler concept first.

Ability is about what you can do, which you know that you can do because you’ve already done it, at least once. 

Capability is more about potential to do something, and as we all know, even though you once were able to do something, that doesn’t mean that you’re still capable of doing it again now.

 

Ready, Willing, and Able

In some ways, capability can be summed up by the expression, “ready, willing, and able”. If I’m ready and willing to do something, plus I feel like I can muster the ability, then I at least believe that I have the capability to do that something now.

So if you know how to do something and you add some effort to that ability you’re now essentially ready to test out your capability, and can hopefully demonstrate that you can accomplish a task with a certain regularity.

With practice, you can hopefully get pretty good at it, to the point where others recognize that capability in you.  You’re off to the races, right?

 

What About Capacity?

I think that there’s another level that you’ll want to get to that’s higher than simply developing capability, and that’s to increase your capacity to do important things.

The part of the definition of the word “capacity” that I think we should concentrate on when thinking about this is the “volume” aspect.

When talking about a container, whether it’s an aquarium, an airplane, or a football stadium, we can ask about what its capacity is, when we want to know how much it can hold when full.

 

From Capability to Capacity

So if we go back to the capability discussion, we were getting good at doing something over and over, and now we want to see how much of it we can do.

But we don’t want to do this for everything, we really need to pick our spots and develop our capacity for doing things that are truly important.

And when we’re talking about business families, what’s more important than everyone knowing how to get along and work together?

Families who have succeeded in growing their businesses and wealth AND in transitioning them to the next generation have almost always developed that capacity to work together somewhere along the line, whether they realized that that was what they were doing or not.

 

Contagious Capability Grows to Family Capacity

The great thing about a family is that every member has different skills and abilities. 

It might not always be obvious how some family members can contribute to the business family, but if there are family members who are ready and willing, there should always be some effort made into finding a place for their abilities to contribute.

When you take the individual abilities, work on them so they become true capabilities, and then bring the people together with the right attitude to collaborate, you can develop the capacity for long term success.

The overall capacity of a family comes from the combination of all of its members’ capabilities, and that capacity can be way more than the sum of its parts.

 

Practice, Resilience, Guidance

Families who have succeeded at this almost never just stumble into that success.  Working together with family members can be wonderful, and it can be frustrating too.

It takes effort, and plenty of practice to get it all right.

There will be plenty of trial and error along the way, so the family will need to develop its resilience.

And, importantly, few families get this right all by themselves; they will almost always have someone from outside the family to guide them, especially at key stages.

Whether it’s a family business consultant, a facilitator or coach, it really doesn’t matter, and ideally it’s someone who combines these skills.

Successful multigenerational families have all developed their capacity to work together over time.

Can you?

By, For, With

Most people don’t give much thought to prepositions as they go through their day-to-day lives.

Of course, I’m not “most people”, and neither are you!

I recently noticed some places where these short words actually carry a lot of weight in the world of business families, and so I thought I’d share them here.

 

For the Family

Regular readers know that when I talk about family businesses, I typically move quickly over to the point of view of the business family, where “family” is the noun, and carries more importance.

So don’t be surprised that I lean towards thinking about doing things “for” the family.

 

By the Family

The main thing I typically emphasize when talking about doing things for the family, is that it always helps when those things are also done by the family.

Now just to be clear, there are actually two distinct important parts to my “by the family” mantra.

The first one is that something for the family ideally comes from within the family as opposed to coming from outside. Not that I have anything against families hiring outsiders to do some of the work with them.

As long as the outsiders aren’t doing that work for them, meaning that the outsider does it instead of them doing it themselves.

The second aspect is that it’s better when the work isn’t just done by one family member, but rather by a group.

If one person does all the work, you can’t really say it was done by the family.

 

Who Is the Outside Advisor there FOR?

Let’s get back to the idea of bringing in an outside person to work with you as a resource for some of this important and complex work.

You really all need to figure out who that advisor is there for.

If they were hired by one person, ostensibly to work for the family, there can be some difficulties going forward.

If they are working with the family, they need to be working for the family.

Some advisors really get this, in their brain and in their heart and in their spirit. Some others, well, not so much.

Please be on the lookout for this.

 

Can an Advisor Work for Just One Person?

Now we’re getting to a slightly different question. In the context we’ve been discussing, my thoughts are pretty clear as outlined above.

And, I’d also like to share with you some recent experiences where I have been successfully working with one single person from a business family.

The work I began a little over a year ago to get my coaching certification led me on a path to find some one-on-one clients to satisfy the minimum coaching hours for the program.

This also led to some eye-opening for me, about the power of this kind of relationship.

 

Changing a System

One of the first things we need to understand is that for a system, such as a family, to change, the change may very well come from a change in just one person, at the outset.

A single person who is a part of a system of people, can change the system, if they make a change and hold to their new way of being with the other members of that system.

Holding to that change can sometimes be difficult, because the other members of that system will try to force that person back to their old ways, in order to maintain the previous homeostasis, or equilibrium.

One way for a person to gain the strength to make and hold such changes, is for them to work with an outside coach.

 

Some Caveats

I’m sure you can see that this can get tricky, and can really only work well if both the coach and the individual client agree at the outset that they would be satisfied if their relationship never progressed further, such that the coach would eventually work with the entire family group.

If it’s seen as a “foot in the door” to a larger eventual arrangement, there’s a risk that the important work they can do will be rushed or not be done seriously.

 

With You, For You, For your Family

Getting back to our prepositions, a coach is such situations is there “with you” and “for you”.

The underlying assumption is that you are doing what you are doing “for your family”.

 

Let’s get started, shall we?

I often begin these posts with a preamble, and later on segue into “getting started” with the real meat of the blog.

This week, I thought I’d tee it up differently, because the subject is actually “getting started”.

Although it has likely always been so, it seems that lately the ability to overcome inertia and to get moving has become more salient lately.


Families Are Groups of Individual People

The subhead just above is clearly one of the most obvious statements I’ve ever written, and there’s a reason why I chose to state it here nonetheless.

Too often, whether we’re part of a family or have a family that is our client, we sometimes think of that family as a self-contained unit, or somehow monolithic.

In reality, when you’re trying to make progress as a family or with a family, you quickly realize that not everyone moves at the same speed.

We think and talk about getting people “on the same page” and “going in the same direction”, recognizing that these are worthwhile objectives, and they are.

But even if the people are moving in the same general direction, some want to sprint while others may be stuck in the mud and enjoy it there.

 

So, Who’s Ready to Get Started?

The most important question sometimes becomes “who’s ready”, when attempting to get any family to make important progress together as a group.

For a “family system” to change, one way to accomplish this is for one person to change, thereby “forcing” the others to change along with them to attain a new equilibrium.

This generally requires some leadership on the part of that one person who’s willing to stand up and act in a new way, but if they do make such a stand, and are able to maintain it, change will come.

 

But Didn’t You Just Say….

Let me share a little crisis of confidence I had recently, after deciding that this idea was something I’d blog about.

My social media folks control my content posting and while all the content is mine, I usually have no idea when things are set to show up on my Twitter and LinkedIn feeds.

Now, imagine my thoughts as I prepared to write about “being ready to move” and then this quote shows up on my feeds:

 

“Don’t just do something, stand there. 

If your family is struggling with where 

to go next, allow yourselves the time 

and space to gain clarity before acting”

 

My first reaction was “Ooops.”  

But upon further reflection, I realized that this would not be a case of saying “Hurry up… Take your time…”, even though it somehow felt that way.

 

Where Is Your Family Going?

If the family in question “is struggling with where to go next”, taking the time to figure it out, without rushing, and making sure there’s a clear path that people understand and agree on makes plenty of sense.

The thing is, many families are already pretty clear about where they’re going AND what they need to do to begin the journey, BUT they don’t necessarily feel ready to start.

And that’s where finding someone who IS ready can make a lot of sense.

A journey of a thousand miles begins with a single step, as they say, and a family journey often begins with one person saying “I’m ready”.

 

The Slowest Common Denominator Issue

Any family journey or family project of the type I’m speaking about here needs to be something that is “for the family”, meaning the vast majority of the people are involved, and hopefully everyone.

And, unfortunately, if you want to be nice and wait for even the slowest person to get on board, the journey is at risk of never taking place.

You don’t want to have to settle for the “slowest common denominator”.

 

Start Where You Are

I’ve long been a fan of the saying:

 

Start where you are

Use what you’ve got

Do what you can

And I think I have a useful addition to it, for times when you are working with a group of people: Start with whomever is ready.

When working with a family system, keep in mind that a change in one person will eventually effect change in the entire system.

Making improvements needs to begin somewhere, with someone.  Finding the one who’s readiest to start can often be the key.

When listing problems that business families face, communication is usually one of the first things people mention. 

 

Because it’s seen as a “big” problem, many people think that it requires a “big” solution

I beg to differ.


“100 One-Minute Conversations”

The initial idea for this post came from something I saw online recently, that talked about “100 one-minute conversations”, which in most cases are a better way to go than just having one, long, 100-minute discussion.

I wish I’d saved it so I could credit the source, because Googling it didn’t help me solve the mystery.

In any event, it lines up nicely with some of the other things I’ve talked about before, notably here: The Dimmer Switch vs. the On/Off

 

Clearing Up Any Illusions

My favourite quote about communication is from George Bernard Shaw, “The biggest problem with communication is the illusion that it has taken place”.

Let me spell it out just in case you didn’t get it.  

The biggest problem for people communicating with each other is when the person who says something believes that the receiver heard and understood them, and they’re wrong, but they assume they’re right.

Why did I take the time to spell that out? 

Because if I continued this blog while assuming that you understood what I meant, but you didn’t, then I would have been committing the exact faux pas that I was trying to explain.

The Art of Conversation: The Key to Family Communication

Conversations as a Subset of Communication

Of course communication comprises much more than verbal discussions, which are in fact only a small fraction of the entire communication “platform” that any enterprising family uses.

These families need to share lots of information to remain united enough to properly manage the assets they own together.

But while everyone can see what’s written in a family newsletter or on their Facebook page, I contend that it’s in the smaller groups, and the quicker, more regular conversations, that the most important communication actually happens.

Yes, you need to have the big formal, structural communication platforms, but, and it’s a big but, if that’s all you have, then there’s a lot missing.

 

Heart to Heart

The simplest way to make this point is to consider the expression “Heart to heart”. 

What makes family businesses different from other businesses is the family element.  Plain old communication might be sufficient for “regular companies”, but for a family business, being owned and run by a family, there needs to be a lot more heart.

I don’t think I’ve ever heard anyone talk about “heart to heart communication”, by I know I’ve heard people mention a “heart to heart talk”, or “heart to heart conversation”.

 

The (Lost) Art of Conversation

Speaking of expressions, we’ve all heard about the “art of conversation”, and I contend that in some ways all of the technology we’ve been using to communicate has made conversing together a bit of a lost art.

But here’s the good news, and I even just Googled it to make sure it makes sense.

You can get better at it, with practice. Yes, I just searched “do you practice art” to make sure, and I got plenty of hits.

Whether it’s playing music, or painting, or sculpting, one improves the more one practices their favourite art.

And so it is with conversations.

 

Small Groups, One-on-One

Conversations can happen all the time, mostly in small groups or even simply one-on-one situations.

They don’t necessarily have to be structured, scripted or planned in advance, and in reality, the more natural and free flowing they are, the better.

Sometimes the hardest thing about them is just making them happen, especially now that simply picking up the phone to call someone seems to rarely happen these days.

 

Conversations With Your Coach

One of my favourite ways of actually putting some structure to conversations is to have them be regularly scheduled.

I have a call over Zoom with my coach every week, and I have calls with my coaching clients typically every other week, which seems to work well.

Having things “on the calendar” might be the best way to make sure that you’re staying in touch enough.

 

Seven Years Later

Way back in 2013 I wrote Having Conversations, Not Just Communicating. And I guess it’s still just as valid today as it was back then.

Which Came First?

This week we’re looking at one of those “which came first?” situations, so as you’ve probably guessed, it’s kind of a trick question. 

The good news is there’s no wrong answer!

I’ve written quite a bit about family alignment in this space, most recently in On Family Alignment and Family Alliances last fall.

But this’ll be the first time I’m dealing with family engagement, and in some ways it’s long overdue.

 

Coming Up Again and Again

Maybe it just feels overdue because the idea of alignment and engagement being two sides of the same coin came to me a couple of months ago, and ever since, it keeps on jumping up and hitting me in the face, seemingly at every turn.

I’m working with one client who’s drafting her family’s first ever “family charter”, which will essentially be the first written version of the guidelines for their “family council”, which doesn’t really exist yet.

The “writing it down” part is all about the alignment, but the work my client has been struggling with is in getting input from other family members, because she wants to make sure she’s capturing things correctly, and that’s all about engagement.

 

Getting the Rising Generation Interested and Involved

Another client with whom I’m working has taken a family business he bought from his father and grown it significantly, and he’s now working out the details of how to get his children and nieces and nephews interested and involved.

This is the type of engagement issue that lots of family businesses face at various stages in their evolution.  

But they can quickly go from low engagement to high, and then suffer from issues around their alignment, because the people who just got interested all see things in a different way.

All of this is quite normal, and possibly a good problem to have.

A Regular Governance Problem: Balance

You may have encountered the same issue in other, non-family governance situations, whether it’s the board of a non-profit or even a committee that you’re a part of.

I’ve seen it up close in each of those situations, although I really noticed it more recently, since this idea began to crystalize in my head.

But like I said, it’s a good problem to have, and there’s no wrong answer.

You can start working on one, and it’ll help you with the other, and it works both ways.

 

Leadership and Collaboration

Before I get to a couple of examples, I want to highlight that a similar idea hit me a few years ago and has stuck with me.

I’d read a book about collaborative leadership, where the point was made that people who are collaborative are exhibiting leadership, and the people who are leaders are collaborating with their followers almost by definition. 

It’s almost circular.

It was one of those things that took a bit of time to sink it, but now that I’ve internalized it, it seems to be there for good.

And so it is now, with alignment and engagement, especially in the family business context.

 

Start Where You Are

Wherever your family is, start there.  Sounds obvious, but, like common sense that isn’t really common, it isn’t.

If a family is engaged, work on continuing to develop that, and you’ll quickly get to a point where some possible “mis-alignments” pop up.

Great, now you have something to work on that’s a bit different, solving that alignment issue.

If, however, the family seems nicely aligned, start there and “push” that further. You’ll likely hit a point where some might disengage, and then you can work on engaging them again.

In so doing, you’ll almost naturally find yourself tweaking the alignment again.

Incremental, Iterative Progress

The good news, again, is that this is all part of progress.

Families who hope to transition their business or wealth to the rising generation need to have engagement, and they need to be aligned, if they want things to work out right and to have the results be durable.

As you work on developing one, alignment or engagement, you’re also making progress on the other.

It may not feel like progress because it doesn’t move quickly. It’s incremental, one tiny step at a time.

And, as I hope I’ve shown here, it is also iterative, as the family keeps rolling along forward.

One hand washes the other, and two hands are better than one.

Goldilocks Advises a Family Business (Part II)

Last week we looked at advisers who work with business families, bringing the perspective of an outsider to a family system. 

That perspective allows them to see things that the family members themselves have difficulty noticing.

With time, such advisors can learn enough about the family’s workings to also begin to benefit from the knowledge of the family insiders.

Of course, there’s a fine line to be struck here, and it’s one that experienced family business practitioners clearly recognize and constantly try to manage.

 

Getting Too Close

Much like when Goldilocks tries one of the bowls of porridge and finds it too hot, she gets burned, consultants can also be too quick to act and get too close to the situation to properly maintain their objectivity

This can happen very early on in situations, especially where there’s some conflict between family members.

Any outsider needs to be extra mindful of how they enter the family system, in order to maintain an objective stance towards everyone.

If one sister “brings me in” to a situation with her family, and there’s an issue with her sibling, it won’t take very long for me to be branded as “her guy”, and then my chances of being seen as neutral will be lost.

 

Who Hires FamBiz Consultants, Anyway?

A few years ago, in Notes from a Great Keynote, I related some statistics from Craig Aronoff, one of the founders of FBCG, about the percentage of families that actually hire an outside consultant at some point.

He stated that somewhere between 2% and 4% of family businesses actually avail themselves to what he called “private lessons” from an outside party.

That means that 96% to 98% of families never hire an outside consultant to work with them, which seems high to me.

 

Not as Easy as It Looks

Part of the reason the numbers are so low comes from the fact that this work is not easy to do

Family businesses are very common, all over the world, but that doesn’t mean that they’re simple, or that there’s some magic formula to the business model.

When I’m invited into a family’s inner circle, it’s always a privilege and an honour to be there, in a place they do not typically allow just anyone to enter.

And when you’re there as a “process person”, there are plenty of things that you need to be on the lookout for.

 

Watch Out for the Hornet’s Nest

There are potential hornet’s nests around every corner, and if you aren’t careful, you might accidentally kick one and cause more of a stir than you had planned for.  So it’s best to tread slowly and carefully.

In addition to being mindful of not being seen as one person’s “guy”, it’s also important to develop and maintain individual relationships with each of the key family members, even those who might appear to be “less important” at the outset.

In a family, every person is important, even though they may not all appear outwardly to be, and even if some members act as if they are more important.

In fact, outsiders who work at these relationships on the “lower rungs of the ladder” will eventually be rewarded.

Another Way to Go: Just Coach One of Them

Being on good terms with all family members can be a balancing act, and some consultants master it better than others.

There is another way to go that I’ve been discovering and liking more and more lately, and that’s to just work with one person from the family, as a coach.

Last week I mentioned that a family is a system, of interdependent people. 

A system typically finds an equilibrium, but if one person changes, the system will necessarily change too, eventually, assuming the one person has the strength to maintain the change themselves.

 

One Family Leader Can Make a Huge Difference

In many ways it’s a much easier starting point, because getting the agreement to work with a single person is typically quicker and the learning curve is shorter when you’re only dealing with one person.

Naturally when I coach a member of a business family, I learn about all the other members too, but I’m not the one who interacts with them.

It’s still all about process, only I’m working with the “family leader” on the best way for them to interact with the rest of their family.

And in the end, sometimes that’s “just right”.

What Could Go Wrong?

Metaphors have always been one of my favourite ways to explain things, but sometimes, admittedly, I can twist things a bit too far.

I hope this won’t be one of those occasions; apologies in advance if it is.

So be forewarned that this is not actually a story about a young blonde girl who advises a family business (or a family of bears).

 

Insiders, Outsiders, Goldilocks?

The genesis of this post is actually an introduction I heard on TV about an upcoming guest on a show I happened to be watching.

It was an American show, and the guest was an Irishman who spends half his time in the USA, and half his time in Ireland.

The host proclaimed that this gives the man, 

   “The knowledge of an insider, and the perspective of an outsider”

Bang, there it was. I actually paused the TV, rewound, and made sure I had the quote right.

 

Finding the Right Balance

I instantly thought about situations where a family business, or more specifically, a business family, calls in someone from outside the family to work with them.

Of course that’s because this is exactly the kind of work I love to do, when I’m not writing about fairy tales.

Many families are loath to bring in anyone from the outside, preferring to keep everything in-house, within the family, for fear that outsiders cannot be trusted, or believing that nobody else could ever understand “our family”.

They’re wrong on both counts, and we’ll get to the reasons why, but for now, let’s look at this “insider / outsider” dynamic.

Perspective of an Outsider

We’ll start with the perspective piece, because this is truly the biggest reason to enlist the services of an outside family business consultant.

Any person who is not a part of the family is also not part of the “family system” as those who use a systems theory lens would say.

The family system is called that because of the interdependent nature of the relationships that the different members have on one another, thanks their many common goals, and to the way that they interact on a long-term, repetitive basis.

An outsider, especially one trained in this kind of work, can instantly offer that family system the benefit of their outsider’s perspective, precisely because of what they are able to see, thanks to the fact that they are not part of the system.

When I peer into my aquarium, I see that the fish are all swimming in the tank.  I’m pretty sure that the fish don’t see things the same way.

 

Knowledge of an Insider

Naturally the person who isn’t a part of the family won’t have the knowledge of an insider who’s been a part of the family their whole life.

But that doesn’t mean that, with time, they can’t come to know the individual members of the family, and how they work together, pretty well, all the while maintaining their outsider’s perspective, which is so valuable.

In fact, a good outsider knows the limits of how far inside they want to go, knowing that if they ever lose their outsider’s perspective, they suddenly become a less valuable resource to the family.

Special Case: In-Laws!

We’ll get back to this Insider / Outsider stuff next week in Part II, but we need to acknowledge a special category of people who happen to exist somewhere in most business families, and who somehow live long periods of their lives in this “twilight zone”, in between insiders and outsiders.

Often the in-laws try desperately to be included among the insiders of the family, with varying degrees of success.  Somehow many of them are never truly accepted as insiders, and sometimes for good reason.

It also occurs that the efforts made to become insiders can negate any outsider advantages they might have had to begin with!

In-laws each have their own reality to face, and some learn to live with the cards they’ve been dealt better than others. 

 

Looking Ahead

Next week, in Part II, we’ll look at what percentage of business families actually hire outside consultants, as well as things that outside advisors need to be aware of, as they are welcomed into the sacred world of a business family’s inside workings.

As Goldilocks taught us, not all situations are “just right”.