The Question That’s Always There
Each week here I discuss topics relevant to families who will be undergoing some sort of generational transition in the near future.
This work is complex and always needs to be done on a bespoke basis, because no two families are alike.
But that doesn’t mean that there aren’t some ideas that keep coming back, over and over again.
And sometimes those are the simple nuggets that help clarify things in a way that are more helpful than you could ever expect.
So this week I want to offer up one of the simplest ones out there, and that’s a question I always return to, time and time again.
And that’s why I used it as the title for this post: “What does this family need, now?”
THIS Family, Not That Other Family
It’s only a six-word question, and we’re going to spend the rest of this post looking at half of them in detail.
The first one is “this”, and that’s important for reasons already hinted at above.
Of course we can and will think about other families we’ve worked with before, but that can become a trap if we do it too often.
Every family is different, as already noted, but there’s also a time element to think about, but maybe I’m getting ahead of myself here.
We could also concentrate on the word “family”, to remind ourselves that we’re always considering the good of the whole family, and not any particular family member, which can often default to the one who’s paying us for these services.
What They NEED, Not Necessarily What They Want
The next word I want to highlight is “need”, and that’s because too often we end up paying attention to what the family wants, rather than what they need.
I realize I may be sounding a bit too much like a smarty-pants here, hinting that I know better than the family does, but I’m going there anyway.
Quite often what families come to us for when they hire us, based on what they say they want (because it’s really what they think they want) is not exactly what they really need.
Or at least the overlap of a Venn diagram of what they want and need is not a perfect circle, and usually far from it.
The Importance of Discernment
This work requires lots of discernment, and of course the tact to not point out what I just wrote above as overtly as I just did.
See On Discernment and Resourcefulness for Family Clients
My good buddy Mr. Google says that discernment is:
“the ability to see the big picture of what’s going on and
then to divine what needs to be done as a next step”
Fans of Patrick Lencioni, will recognize that his most recent book, The Six Types of Working Genius, includes discernment as one of the six.
It’s also one that lands in the top two of my own strengths, along with engagement.
NOW, Not Last Year, Not Next Month
As a family makes progress what they need from their advisors continues to evolve.
What they needed last year is different from what they need now, and if we get too far ahead of ourselves we may inadvertently be leading them into areas they aren’t yet ready for.
There’s a need to constantly try to assess and calibrate what we should be doing next.
Having other peers who also do this work can be helpful in getting some outside perspective on next steps too.
WHAT They Need, And Also WHO
I want to wrap up by looking at something that can be difficult to admit, and that’s the fact that sometimes what the family needs now is actually a new person to come and do this work with them.
It can be very gratifying to get a family to a better place and have them “graduate” from your services.
It’s also nice when you can see that moment before your client and exit before they fire you.
Sometimes a fresh person coming in to work with a family is just what they need, not unlike a sports team firing a coach who has “lost the room” and bringing in someone new with a different style and way of being.
In any event, the constant asking and re-asking of the question, what does this family need, now, is always a good place to return to when planning next steps.





















