There Are So Many Ways to Look at It
There aren’t many bigger fans of the Three Circle Model than me. I first wrote about it almost 12 years ago now, in Three Circles + Seven Sectors = One A-Ha Moment.
(Mandatory hat tip to John Davis and the late Renato Tagiuri.)
And while that first post discussed some of the wonderful results of this simple model, it really only scratched the surface.
The interdependence of the Family, the Business, and its Ownership are well demonstrated by the model, using the Venn Diagram to illustrate the overlaps of different people within the three systems.
In the intervening years as I’ve explored this world, worked with many families and colleagues in it, and shared my thoughts here weekly, I’ve lost count of how often the three names of these circles have helped add clarity.
There’s always something going on in at least one of the circles, but just having them there to point at the differences is always comforting.
Clarifying Where to Focus Now
Regular readers (thanks!) know that I’m privileged to belong to a few different peer groups that get together on some regular basis to discuss various aspects of our work.
During one such recent call, some colleagues were sharing their experience working together with a shared client.
As the financial planner was explaining his work with the matriarch on legal structures (Ownership), he noted that some relationship issues (Family) were raised, leading him to bring in a fellow colleague who’s a psychologist.
After some progress was made, more focus on particular structures became a priority, so a lawyer was then brought in to find the ideal arrangement for this family (back to Ownership).
This was all being done to create a sustainable company (Business) that would survive the generational transition (Family).
The circle they focused on moved around, as did the professionals who took the lead, yet without these three handy labels, this would have been more difficult to follow, both as they were actually proceeding and in how this story was being shared.
Labelling the Current Phase of Work
As I considered this peer call and my new appreciation for the Three Circles, I thought I’d share some current client examples for illustrative purposes.
The “Raymond” family has an operating company where the G1 parents are planning to soon step back and retire. We’ve been doing lots of work with their three G2’s plus a married-in.
We’ve been concentrating on the Business issues, involving the Family members plus a handful of other non-family employees.
The looming question about what Ownership will eventually look like has been pushed back a bit until we make more progress on the other circles.
Another client, the “Vincent” family, has me coaching a single G4 who has just entered the Business after working elsewhere for the past decade.
For now, it’s mostly about the Business and his role as a Family member as he learns about the operations with a view to eventually taking over the CEO role at some point.
We haven’t spoken much about Ownership for the time being, but it’s clear to everyone that details of an Ownership transition are not far off.
A Couple More Examples
The “Parsons” family had a recent liquidity event, where the G2 sibling sold the Business they took over from their father.
So we don’t spend any time on Business issues, concentrating on the Family, along with how they can prepare the G3’s to be stewards of the wealth they’ll soon Own.
Then there’s the “Samson” family, who also had a liquidity event a few years ago. We spend some time on Business matters, as a couple of the G2’s plan ventures into new enterprises.
Family cohesion and engagement are big areas, as well as using the wealth they Own in philanthropic ways that align with the Family’s values.
What Connotations Does “Circus” Elicit?
In my blog title, I used the term “three ring circus” for a reason. I was hoping for some intrigue and to perhaps hint at the prospect of chaos.
While chaotic situations do arise, I’m there to tone them down and add clarity to the situation so everyone can make progress.
Separating things into the three different circles, or rings, is a very useful way to put matters into sharper focus.
Simply asking questions like “Is this a Business issue, or a Family matter?” can do wonders.