Progress Continues; More Work Remains
During the past decade, the ecosystem of those serving enterprising families has continued to evolve.
I entered the field in 2013, following a calling to work with families that occurred during my progression through the Family Enterprise Advisor program.
Despite the positive evolution, many significant challenges remain, with more professionals than ever engaged in trying to overcome them.
This week we’ll look at a few of them, trying to add some clarity and hopefully nudge things forward.
We’ll delve into five areas I jotted down during discussions with colleagues over recent weeks.
Plenty of Need, Comparatively Little Demand
This is an challenge I first mentioned over a decade ago, in Would You Like to See the Menu, or the Recipe Book?
That post concluded with “The need is huge, even if it has not yet manifested itself as a huge demand. Nobody can “corner the market”, but we can help to grow the demand, by continuing to spread the message.”
Since writing those lines, I’ve continued my efforts to spread the message, and many others have joined me.
I wish there was more evidence of improvement, but by and large, the needs of many enterprising families for support on the family side of their generational transitions continue to go unmet.
More and more such families are demanding help and guidance, but too many remain unaware that professionals exist to serve them.
The “Other 99%” Issue
It’s becoming clear that the most progress is being made at the top end of the wealth pyramid, where there’s more at stake and the complex needs of families demands more sophisticated planning.
When advisors encounter families wanting support, but those families lie somewhere below the top tier of the wealth spectrum, we often hear a lament about the difficulty in serving those families in an economical fashion.
This work is complex and well-trained and experienced professionals don’t come cheap.
Finding ways to serve such families remains a challenge, and there’s no simple solution I can see today.
See Formula 1 Racing and Working with 1% Families.
Advisors Teaming Up: 1 + 1 = 5
A related challenge can come into play somewhere in between the wealth levels we’ve touched upon.
While some families can afford whatever support they could ever require without a second thought, and others have difficulty justifying the investment in even one professional to support the family part of their generational transition, there remains a wide swath of families in between.
Turning their need into demand requires matching it with a proper supply of professionals to serve them, and even a superstar advisor will have difficulty meeting all of a family’s needs.
But every single time I’ve teamed up with another professional in service of a family, the results confirm my favourite equation, 1 + 1 = 5; that is, a team of two advisors will give five times the results of a single professional.
Multi-Disciplinary Advising – Dancing Well Together
And once again as I move from one point to the next, there’s an interesting segue.
Two advisors teaming up is waaaay better, but only when they know how to work together!
Everyone preaches “multi-disciplinary teams” and “collaborating with other advisors”.
Everybody says that they do this, and some of them even try hard to do it. But it is really, really difficult to do this well.
Some clients also resist paying for a group of professionals to spend time together, not recognizing that it willl surely save them in the long run because the work will be done right.
The Price Is Right – Uh, Maybe Not
And once again I managed to create an interesting segue, talking about money and professional fees.
A couple of weeks back I had conversations with two respected and experienced colleagues, and we talked about what we charge clients and how we structure our engagements.
One day, I heard about a friend not taking on any engagement below a five-figure monthly retainer, and the next day another shared that he bills out at an hourly rate less than half what I typically charge.
In short, we’re all over the map, and that adds to the difficulty for clients as they search for support.
A range of fees is natural of course, but remains another element that families need to evaluate and consider.
Spreading the Gospel, Slowly
Our ecosystem continues to evolve and the gospel is being spread, by more and more experts.
See Spreading the Gospel, Let Me Count the Ways
There’s lots more to be done. Many hands make light work!