A Question with Many Different Answers
When you tell people you work with successful families who are planning to transition their wealth or business to the next generation, you often get lots of curious questions.
The queries are all over the map of course, but it usually doesn’t take very long before they want to better understand just what kind of wealth level we’re talking about.
As someone who is loathe to peg a specific dollar figure on this, I tend to get creative with my responses.
While it’s very true that the complexity level of the particular family is more important than their financial net worth, few people are satisfied with that answer.
So this week, we’re going to examine the question, “How much wealth is enough?”, from a couple of viewpoints.
Let’s Start at the Highest Level
Of course the highest level version of the question is a more existential one, i.e. “How much is enough?”, and that one also resonates with the same demographic.
Those who are driven to build a business do often continue to work on building ever more wealth, even when they have already accumulated more than they could ever spend in their lifetime.
I suppose those like me who work with such people should be thankful that these people exist, because without them we would have way less work!
But this post isn’t about that version of the question.
The spark for this blog came from a lunchtime conversation at a recent conference with someone I just happened to sit next to that day.
Is There a “Sweet Spot” in the Wealth Pyramid?
My lunch companion also works with family clients in a similar tranche of the “wealth pyramid”, i.e. not at the base with those typically labelled as the “mass affluent” or “penta-millionaires”.
Nor do we normally get asked to work with those at the very top, who we may term “mega-billionaires” or even just “regular” billionaires.
In between, there’s a space that normally gets lumped into the “Ultra High Net Worth” (UHNW) category.
The actual dollar values that various people ascribe to the upper and lower limits of that category fluctuate with time and depend on who you ask, of course.
For the sake of simplicity, I’ll share the most common figures I’ve heard, which have the lower end in the $30 – 50 Million area, and the top end somewhere between $500 Million and $1 Billion, give or take a rounding error.
Counting Families, Branches, or Households?
Our conversation got more interesting when we got to the number of family members we deal with, which likely arose when I brought up complexity.
But then I offered my preferred simplifying metric instead, which is to look at the number of households that are to be supported by the family wealth.
Let’s go there now, because this is where my A-Ha Moment from that discussion came from.
The founder starts a business to support one household, that of his immediate family.
Fast forward a generation, and assuming they have three offspring, that becomes four households, as each branch starts their own nuclear family.
When you repeat that after another generation, the numbers can grow quickly.
Numerator vs Denominator, from One Gen to the Next
Whereas at the beginning of this post we were looking at the numerator in the equation, we can’t forget about the denominator, and that’s people or households.
The complexity grows as the wealth level and number of family members increase.
But let’s get to the A-Ha Moment I teased above.
At the lower level of the UHNW space, when you think of a family with, say $40 Million of net worth, that’s significant as long as we’re talking about one household.
If that’s now going to support 5 households (assuming four branches), you’re now looking at a seven-figure dollar number for each, and the threshold for serving such a family may no longer be reached.
Nine-Figures, So It’s Still Eight After Dividing
My “revelation” during that discussion was that you almost need to be looking at a nine-figure number for a family, so that after the next generational transition, you’re still looking at eight figures per household.
Investing the time and effort into family governance doesn’t make sense at all levels of wealth.
Families will only make those investments when they can see the value over the long term, and their tranche in the wealth pyramid can play a big role.





















