A Roadside Billboard Creates a Paternal Flashback

My Dad was a very key figure in my life until he lost his battle with cancer way back in 2008.  

Much of the work that I now do with business families emanates from the fact that I was born into the family business that he founded before I was born.

I think about him often, and share some of his more memorable sayings at every opportunity.

But last week, while driving down the highway, I saw a billboard that made me recall something he was passionate about.

It was an ad for Quebec beef. 


A Man Who Was Always Ahead of His Time

Even before the liquidity event of selling the operations of our steel fabrication business, Dad had bought a farm about an hour away from the city, which was something we all knew that he would do someday.

If you are picturing a typical gentleman farmer, you’re partly correct, but you could never put it that way to him.

See Folksy Steve and the Gentleman Farmer

He took an interest in beef cattle, and even though he was new to the game, he dove in and quickly became the go-to cattleman in the area.

Thanks to his newfound passion project, I was able to learn about all sorts of things I never cared to know, like scrotal circumference and why the vet needs to wear arm-length gloves on both hands to do artificial insemination.

But he also saw the big picture for the industry, and was always trying to advance things, including creating a brand for Quebec beef.

Perhaps it was an idea whose time had not yet come, but seeing the billboard featuring an idea he had a couple of decades ago got me into reflection mode.


The Apple Doesn’t Fall Far from the Tree

A few weeks ago in From Multidisciplinary Field to Interdisciplinary Ecosystem I noted a bit of jealousy that I have towards the younger colleagues in my professional network, because they will benefit from the advancements of our work more than I will ever be able to.

Despite my coming to this work relatively late in life, I have seen a number of advances in how the families behind the enterprise are finally getting more of their due, in terms of how we professionals serve them.

If anything, it seems like this is an idea whose time has come, and the industry is still trying to come to grips with how to best serve these families, and not just their businesses.

I have been evangelizing about this in this space and elsewhere for about a decade now, but I had never realized that I was following in the footsteps of my Dad until I drove past that beef billboard.


If He Could See Me Now

Perhaps it’s because it’s the holiday season as I write this, but I wonder what he would think about the work that I’m doing.

About five years ago, in No Dad, Coaching Is Not “Helping Losers” I noted that his grasp about what coaching is and what it isn’t wasn’t exactly firm.

I would hope that he would be glad that I finally found the kind of work that I enjoy and do well, in service of families who can use my guidance to become even better than they already are, as opposed to being losers.

No Beef with this Family Resemblance


The Billboard My Kids Will See 15 Years After I’m Gone

Now I’m trying to imagine what the equivalent to that billboard will be for my kids to see a decade and a half after I die.

This work is very much a niche and the vast majority of people will never actually “get” what I do, but at least the professionals who work with business families will be fully on board with the importance of serving the family members, and not just the businesses they own together.

I suppose that we may then be at what some may call “Wealth 4.0”, as an outgrowth of the Wealth 3.0 that I mentioned a few weeks back in Do Family Businesses Really Fail by the 3rd Generation?

I know that the organisations that I’m a part of are all continuing to evolve in their own ways. 

Whether it’s the Purposeful Planning Institute, Family Enterprise Canada, or the Family Firm Institute, none of them are standing still, and each is trying to keep up with the evolution of the work we’re doing with families.

And like Dad, I guess I’ll continue to try to do my own work with them, and play an important role.

Staying in Step with the Client Families We Serve

Adjusting your Speed Is Always Top of Mind

One of the many challenges that people like me face when working with families is to make sure we are going at the right pace for the family we’re working with.

For many professionals who serve enterprising families, it can be much simpler, since they typically do most of their work with only one or two people at a time. 

Because that work is largely technical and the work product consists mostly of documents, the back-and-forth between the outside expert and the family is relatively straightforward in most cases.

But when you specialize in the “family circle”, as I often call it, that all flies out the window.

And I know that I’m not alone in recognizing that.


The Benefits of Peer Groups

Since I began this work a decade ago, I’ve always been seeking out others who also serve families in this way, and over the years my network has grown.

In early 2020, just before “you-know-what” hit us all, I had started a monthly peer group meeting with friendly colleagues from various places, mostly in North America.

We meet once a month for an hour and share a case each time, and get feedback and learn from each other.

With time we’ve begun to connect in even more enriching ways and have developed some close, trusted connections.

This work can feel lonely at times, and most of us don’t have a local peer group who understand our challenges working in this niche.


Getting Out Ahead, Or Following Along Behind

Towards the end of a recent call, the advisor presenting her case (DS) noted something about wanting to “stay ahead” of where the client family was going, which made perfect sense to her.

Along came a reply from another group member (PE), who noted that his style was different, and he stated that he never went anywhere until his client led him there

I must admit, that point of view resonated strongly with me.

But is one right and the other one wrong

No, I don’t think so at all. And I’m certainly not trying to make a case for either way.

Truth is, though, that each of us will have preferences in how we interact with client families, and they will likely fall somewhere along the continuum from completely proactive to completely reactive.

And it will also probably vary from one situation to another too.


Family Members Move at Different Speeds

Let’s get back to the topic we started with, the number of different family members we’re dealing with.

Unlike technical specialists, family facilitators deal with large groups of family members, and they don’t all move at the same speed.

That may have to do with their skill level, their motivation, their interest, the other things going on in their lives, conflicts with other family members, or simply the way they’re wired. 

Or a handful of other reasons we’ll never understand.

When it comes to adjusting my speed to that of the family, I try to look at it as “leading from the middle”.  Whereas DS had a desire to get out front, and PE preferred to follow from behind, we cannot forget about trying to stay with the critical mass of the family.


The Tour Guide Analogy

Years ago, doing college visits with my two children, I went on a couple dozen campus tours.

A tour guide analogy works for me, because you can’t simply run ahead and expect the whole large group to keep up with you. 

The good ones would say, “We’re heading over there”, and point, and some group members naturally wandered there ahead.

But you can’t expect the group to all go ahead and get to where you’re trying to go either, so you cannot be the caboose of the train either.

If you can manage to stay with the center of the group, guiding the natural leaders ahead, while making sure the stragglers don’t get lost along the way, you’re probably going about it as well as you can.


When There Is No Destination

Of course all of those tours ended, usually back where they began.

When you work with a family, there is no destination. 

You may not always be there to guide them, but you need to try to keep them close enough together and move at the right speed to help them make progress.

See There Is No Destination

Words from Another Language Can Illuminate Ideas

Over the years since I’ve been sharing my thoughts in this space, there’ve been occasions when I’ve used translations from other languages (mostly French) to make a point.

We’re going back there again this week, because a certain word that I learned in my childhood, while attending primary school in French, just keeps coming up in different ways, and one of those ways actually relates to the work that I do with families.

The word is “bricolage”, which was something we typically did on Friday afternoons as part of the “arts plastiques” component of our curriculum.

For the first five decades of my life, that was what that word meant to me, but then suddenly, sometime in the past few years, I heard it used in English.  Hunh?


A Whole New Meaning for “Arts and Crafts”

If someone had asked me to explain bricolage, my quick answer would’ve been “arts and crafts”, because that still makes the most sense to me, as a translation of that childhood activity.

But now it means a whole bunch of other things too. My good friend Mr. Google helped me uncover a few:

  • Bricolage is a term used in several disciplines, among them the visual arts, to refer to the construction or creation of a work from a diverse range of things 
  • Bricolage is the skill of using whatever is at hand and recombining them to create something new.
  • Bricolage is defined as “making do by applying combinations of the resources at hand to new problems and opportunities.”

(Bold as per originals; italics added)


Switching Over to Doing Improv

Last year in Doing Improv While Developing Family Governance I noted that the idea of “improvising” your family governance when translated from French could be confusing, as some of it runs counter to the way I typically suggest families handle it.

My idea is to kind of “make it up as you go” and as you need to, but that you should definitely NOT try to do it on your own.

And so it is with a bricolage approach to creating family governance. The family members need to do the work, but not by themselves.


Family Members Must Get Their Hands Dirty

Any agreements, guidelines, or documents that a family creates to define the way they’re going to govern the members of the family, must be co-created by the family members themselves

Assuming, of course, that you want them to abide by them.

This work cannot be delegated and still be expected to be worth the paper it’s printed on.

It can, though, be cobbled together as needed, incrementally, over time.

Kind of like an arts and crafts, or do-it-yourself project, like doing bricolage. Only the do-it-yourself part doesn’t have to be (and shouldn’t be) done by yourself.

You should engage someone independent, from the outside, to guide the process.


A Bricolage Guide or Assistant’s Roles

If you think about what this person would do, their roles would include the following:

Organize:

This hired guide is tasked with organizing the work that needs to be done, which includes staying in contact with family members on a regular basis, both one-on-one and in groups.

Keeping the momentum going is a big part of the role, and adjusting the cadence to the speed of the family members is not as easy as it might seem.

Co-Lead:

While there’s a leadership component to the role, it is not always “solo leadership”, but often requires teaming up with at least one family member, who co-leads and plays a key role as well, rallying the family members in ways the outsider cannot.

See Sustaining Family Ownership Through Generations

Motivate / Coach:

Another key part of the job is to motivate and coach each of the family members to be as involved as necessary and to find their rightful place in the process. 

Treating each person as an individual is an art in itself, and gaining everyone’s trust takes time and effort.

Draft / Circulate Drafts:

When a family takes on this work of defining how they are going to be together, it usually makes sense to write things down, and creating some form of “Family Charter”. 

Getting agreement on wording is not always easy or linear. 

Some of my colleagues do the drafting of the documents, while others prefer to play a role in circulating the drafts and making sure everyone provides input.

There’s no wrong way to do it; keeping things moving forward is the key.

Clean Up the Mess:

Every bricolage project gets messy at times, and part of the role includes cleaning up messes along the way.

Ideally most of the big ones will be prevented by having someone from outside the family play this role too.

And don’t forget, the process is even more important than the finished product. Because it’s never truly finished.

Taking a Fresh Look at an Old Saying

This week we’re dealing with a subject that gets talked about a LOT by many of the people who work with family businesses, and that’s the adage that family businesses often fail, usually by their third generation.

Personally, I’ve always avoided this topic, because whenever I speak to anyone from an enterprising family, they never ask about these “statistics” and even when they do hear them they usually believe that their family will prove to be the exception.

But I guess it’s probably high time that I at least address this question, so that we can unpack it a bit and see what can be learned.


I’ll Tell You What You Can Do with Your “Shirtsleeves”

Everyone who works in the field of family business and family wealth is familiar with the old proverb “Shirtsleeves to shirtsleeves in three generations”.

And we’ve all heard that there are similar versions in every language and culture around the globe.

And, I’m pretty sure most of us are sick of hearing about it.

Of course, that hasn’t stopped many of the people who advise such families from trotting out that stuff at every opportunity, because, well, it works!

But what I mean when I say “it works” has much more to do with the fact that it works for solution providers, for whom this point of view helps them to sell their “solutions”.

A “solution” is easier to sell when you can point to a clear “problem”.


We’re Looking at the Wrong Question

The image I chose to accompany this blog comes from an ice storm that hit my region almost 25 years ago, in January 1998. (Image has since been removed! Ooops)

The tower that collapsed was one of dozens that could not stand the weight of the ice that had accumulated on the electric wires they carried.

The business my Dad had founded and for which I worked happened to have manufactured thousands of towers like these over the three decades we operated.

After that storm, people who knew we had been in that business would ask my Dad, “How come those towers collapsed?”.

His reply was always this: “You’re asking the wrong question; you should be asking ‘how did so many of the towers stay up’”.


Accentuate the Positive

I hope that my analogy is obvious enough, but just in case, allow me to share my point more explicitly.

While the ice storm that damaged so many of those towers was a “once in a century” type of occurrence, the challenges of keeping a family business (or any business for that matter) going for decades are a constant uphill battle.

In fact, I’d venture to say that family companies actually fare better than non-family businesses in general.

Do I have any stats or studies to back that up? Well, no, I don’t. 

But the “studies” that were done decades ago on FamBiz were not exactly done with the most scientific rigour either. 

That hasn’t stopped those who benefit from them from trotting them out at every occasion, however.


The Wealth 3.0 Version

I’ve felt this way since I entered this field a decade ago, and thankfully now some higher profile colleagues are leading the way to change the narrative around this subject.

I first heard the term “Wealth 3.0” at the RendezVous of the Purposeful Planning Institute (PPI) in 2019, from Dr. Jim Grubman in his closing keynote.

Since then, Grubman has continued to share his thinking via the Ultra High Net Worth Institute. See Wealth 3.0 and the Ten Domains of Family Wealth for much more background.

The crux of that viewpoint lies in the fact that creating structural “solutions” for the business is wrongheaded, whereas focusing on the human capital of the family is what we should be supporting families with.

More recent research has shown that concentrating on the family, rather than any enterprise they happen to create, makes more sense.

Because so many of the experts have traditionally been hired by the companies, though, it’s not surprising that the focus has been misplaced.

The more recent emphasis on the family is welcome and overdue, but not yet firmly implanted in the field of professionals who serve them.


Progress, Not Perfection

Progress continues to be made, however, and we need to be satisfied with making that continue, rather than lamenting that we are not yet at the “perfect” state of the industry.

See From Multidisciplinary Field to Interdisciplinary Ecosystem from a few weeks ago for more on this.

We need to continue to make this progress, one advisor and one family at a time.

The Essential Element Required

It can sometimes be difficult to explain the work I do to those who don’t happen to belong to a family that runs a business or owns assets together.

There are at least three interdependent sub-systems at work, between the family, the enterprise (businesses/wealth/assets), and the ownership group.

Just about every enterprise is in constant contact with outside experts for a variety of services from the outset.

But the family and the ownership typically take on more of a “behind-the-scenes” role and get much less attention.

The family circle happens to be where I do most of my work, and I’ve been developing a bigger appreciation for its overlap with the ownership group lately.

Focusing on “family ownership” and how important it is for the future of the enterprise is the focus of this week’s post.

For those in the know, you won’t be surprised that we’ll be talking about the essential role of a family champion.


Their Nebulous and Misunderstood Role

I first wrote about the concept of family champions back in 2019, in The Unsung Role of Family Champions.

Recently, I had the wonderful occasion of spending a day with a number of people who play such a role in their families, even if they weren’t all sure that they “qualified” for such status.

I led the opening discussion, where I shared the origin of the term and just how essential having at least one such family member has been for all of the families featured in Dennis Jaffe’s study of 100 family enterprises that had endured for at least 100 years

See Jaffe’s book Borrowed from Our Grandchildren

But just because Jaffe and Joshua Nacht, one of his researchers, came up with the term, that doesn’t mean it’s well understood, even by those who play this role in their enterprising family.


Will Every Family Eventually Reach Its Limit?

While certain family members often play a starring role as the CEO and perhaps others are some kind of rainmaker, the family champion is typically much more low-key, and out of the limelight.

Few families are able to maintain family ownership over generations, often because they lack someone motivated and interested in doing the work of keeping the family focused and organized ahead of important transitions.

Eventually the family often grows bigger than the enterprises that are meant to support the people, and choices need to be made.

While these choices occur infrequently, the idea of discussing whether or not continued ownership by the whole family still makes sense is usually a scary notion that is not easily put on the table.

But when it is raised, you can bet that the family champion played an important role in setting the stage for it.


Forever Asking the Key Question

A family that owns an enterprise together will likely assume that it can and will and should remain that way, and for a certain period of time, which may be measured in decades and even generations, it’s often true.

At some point, though, most families need to ask themselves if that is still going to be the case after the next generational transition.

Hopefully, once they get to the point where hard choices need to be made, they’ll be able to figure out how to make the necessary changes in a way that leaves the family intact.

The result could be to prune the family tree or maybe sell the enterprise and have a liquidity event. See Pruning the FamBiz Ownership Tree and Huge Liquidity Events – Great News, Right?

For someone like me, who considers himself a family specialist, my thoughts are always “family first”, and many families I know also adopt this attitude. 

There are exceptions, those who put the success of their business first, which sometimes has me shaking my head. I typically do not work with such families.


Who Is Looking Out for the Family?

So much focus is put on the business that the family owns, so it’s not that surprising that the family and the ownership areas sometimes get lost in the shuffle.

The business stuff happens at a much faster pace (see Varying Time Factors in Each of the Three Circles) and those who work in that area are put on the spot on a daily basis.

Meanwhile, though, there needs to be someone who is thinking about and talking about the family’s role in all of this, and who makes sure that the family and its ownership of the enterprise also get the attention they deserve.

Some Useful Parenting Advice 

Every so often, I’m lucky enough to hear a great pearl of wisdom and manage to jot it down, and it turns into a perfect title for a blog post.

This one came from a presentation I attended at the recent FFI conference in Boston.

Many of the blogs I write are of course based upon the wisdom of others, and I think I do a pretty good job of sharing the credit when it’s due, at least when it makes sense for me to do so.

Let’s jump into the details so that we can then unpack this subject a bit more, as it relates to family wealth and its eventual transition.


Emerging Adults Don’t Always Launch as Desired

The presentation in question was a breakout session entitled “Emerging Adults: Moving forth the family firm”. 

It included three presenters who shared ideas and strategies around helping families get positive results for their family businesses by ensuring that their rising generation members were well prepared for what is expected of them.

One of the presenters, Diana Clark of the O’Connor Professional Group, provided my money quote, towards the end of the discussion.

As someone who has worked in the field of addictions for decades, she had a warning for all parents.

“Don’t make having “happy” kids your main goal; make sure it’s a by-product”, she said.  “Otherwise”, she continued, “they’ll end up coming to see me.”


What’s Wrong with Being Happy?

To be clear, she was not saying that having happy children was not something to strive for.

She was, however, providing a warning that I think all parents should heed, i.e. Don’t make their happiness the primary focus.

The familiar refrain we’ve all heard (and likely even said), “I just want my children to be happy”, can lead to many undesirable consequences.

I touched on part of this way back in 2015, in the post “Over-Parenting: Worse than Neglect?”

What I had labelled “over-parenting” back then included some examples of not allowing children to struggle for themselves, which has as its root a desire to keep them “happy”.

What I think Clark was getting at is that making your children’s happiness the main focus is actually kind of a cop out.


From Dependent to Independent

When you reflect on the roles that parents are expected to play, I’m not even sure if happiness is supposed to be near the top of the list.

To me it is much more of a recent phenomenon, a far cry from the “children should be seen and not heard” that was popular not too many decades ago.

I’ve been a parent for over twenty years now, and it is definitely a work-in-progress

Also, times have continued to evolve, and it’s often difficult to swim against the current when you live in a society of instant gratification.

I’ve always felt that one of the primary parental responsibilities is to make sure that our offspring progress from a state of dependence upon their parents to a state of independence from them.

What a child needs a parent to do for them at the age of 5 is different from what they need at 10, and at 15, and at 20 and 25.


From Independent to Interdependent

When dealing with the families I work with professionally, those who’ve built up a significant asset base, that they hope to transition to the next generation of their family, making sure their offspring are independent is only the beginning.

I urge these families to work towards a state of interdependence, because that’s what is necessary to increase the likelihood of success.

I believe that Clark would agree that trying to make sure that those who succeed us become independent, and capable of functioning as adults in every way, is way more important than making sure that they’re happy all the time.

In fact, when parents succeed at this, their children will more likely be happy, as a by-product, as she suggested.


A Tale as Old as Time

This can get quite complex, and the struggle to get it right is a story that’s been around forever.

Getting parenting right is tricky, especially when you can do everything for your kids. It’s hard to say “No”.

But having them never require addiction treatment is probably something we can all agree is a good thing. 

Best of luck (that helps too!)

The Continuing Evolution of Our Professional Space

There’s nothing like a conference with peers, who come at our work with enterprising families from a variety of different professions, to stimulate reflection about the journey we’re all on.

When that conference (FFI Boston ’22) is the first big get-together in 3 years, it’s even more impactful.

And, when that conference has as its theme the future, it makes members of that community even more reflective and inspired.

Please join me as I continue to process all of what I took in, along with all the debriefing I’ve done with colleagues since then.

See Now What? After the Great Meeting


From Multi-Disciplinary to Interdisciplinary

Let’s begin with the insightful framing of an FFI Award that was shared by this year’s recipient. Jack Wofford received the annual FFI Interdisciplinary Award for 2022 at the FFI Fellows breakfast on Friday morning.

Wofford is an attorney who has a long history of acting as a mediator in all sorts of multi-party disputes, including many involving enterprising families.

During his acceptance speech, he made a point of stating that the name of the award is “interdisciplinary” which he contrasted with another, oft-used similar expression, “multi-disciplinary”.

Hmmm, I thought to myself, I’d never thought about this distinction before.


A Multi-Disciplinary Field, Requiring Interdisciplinary Effort

There is no denying that the people who serve family firms come from a multitude of different disciplines, this has been known and acknowledged for decades.

What is more recent is the understanding that in order to do this work well, and not just in our original silos, requires some effort to be able to work with people from disciplines different from one’s own.

Many professionals do not even really recognize this, and even among those who acknowledge it, my guess is that there are only a small minority who really do a good job of learning how to do it well.

Perhaps that’s one of the reasons that it merits its own award.


From Field to Ecosystem

The title of this post hit on two parts of the evolution of the professional space in which I and many readers endeavour, the part about the disciplines, as well as the issue of how we label the area in which we all work.

Let’s switch gears and take on the second question.

The A-Ha Moment for this came during an off-site dinner that I attended with what we called “Team Canada”, which was a wonderful opportunity for many of us Canucks to spend some time getting to know one another a bit better.

Without naming names, I was seated next to a friend and colleague who I happen to know was born about two and a half decades after I was.  Across from him was a woman I know, who I also understood to be much younger than my late-50’s.

As it turns out, they had already compared notes and were born in the same year.  I was suddenly quite jealous, but maybe not for the simple reasons you might guess.


Entering and Ecosystem, Not Just a Field

I had my calling to do this work relatively late, and so I’ve been trying to make up for lost time for a decade now.

I’m jealous of these two professionals not just because they are so much younger, but also because they both seem to have found work that really suits them and that they enjoy.

And, the field has continued to evolve, to the point where it is now so much more than a plain old field, it has become an ecosystem in its own right.

The opportunities for those entering this space are so much better defined and available now than they were even a decade ago.


The Family Enterprise Parallel Version

I always like to draw some sort of parallel to the situations involving business families in these posts, so let’s do that before we run out of room.

Any FamBiz going from the founder’s generation (G1) to the next, offers some complexity and opportunity, and things to work on.

But when you see a family where there are active members in G3, G4, and G5 (and so on) that’s when things really get interesting.

Just as the young professionals I spoke about have plenty of opportunities, I’m also jealous of the rising generation members of such families, because they have a much broader path of opportunities ahead of them too.