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A Pitcher, a Golfer, and a Baby Bird

Whenever I hear a really good analogy, something in my brain gets triggered, and I want to find ways to remember it, perfect it, and share it.

When people ask me how I come up with blog ideas every week (for over 250 weeks now, and counting) I usually note that the difficult part isn’t in having enough ideas, it’s having too many.

So when I hear the same analogy coming from two completely different areas, I take notice, and I try to find ways to combine them into one blog.

 

The Pitcher

Last week I was watching a Cubs game on TV, and Jake Arrieta was on the mound. The colour commentator was John Smoltz, a former pitcher himself, and a Hall of Famer too.

He was talking about issues Arrieta had been having with control, and Smoltz mentioned that he was working on finding the right grip on the ball in his hand as he threw his pitches.

“You’ve got to think of the baseball as if it’s a baby bird”, he said (I’m paraphrasing here) “You don’t want it to fly away, but you don’t want to squash it either”.

This sounded very familiar to me.

 

The Golfer

Years ago, when I still played golf (or rather “tried” to play golf) I was having issues with a really bad slice.

A slice is when you aim the ball at the green, and you hit it and for the first second that you watch it, you’re really happy, but then the ball just decides to take a right turn, often into the woods.

I don’t recall exactly where the advice I heard came from, but I absolutely remember reading or hearing the story about the bird.

“Think of the golf club like a baby bird, you don’t want it to fly away, but you don’t want to squash it to death either”.

 

Business Family > Family Business

So what the heck does all of this baby bird stuff have to do with family business? I’m glad you asked.

When people think about family business, they usually think about the business part of it. In the term “family business”, the word “business” is the noun.

My preference is to talk about the “business family”, where the word “family” is the noun.

I think I’ve been pretty consistent with this, as even the secondary title of my 2014 book, SHIFT your Family Business, is “Stop working on your Family Business, Start working on your Business Family”.

 

Parenting

When I meet with members of a business family, it usually doesn’t take very long for issues to come up that have a lot more to do with “parenting” than they do with “business”.

And it’s the parenting part that brings us back to the baby bird analogy. As a parent myself, I too have struggled with the temptation to grip the bird too hard.

As a former child, I can tell you that at times I felt like I was a little too “directed” in my life. Being “directed” is a close cousin of being “squashed”.

 

If you love someone…

It saddens me when I meet people in their 40’s or 50’s who work in their family business, and it becomes clear after a short time with them that they’re not really there because they want to be.

If they could hit the “rewind button”, they would have made different choices. Unfortunately, there is no “rewind button”.

These issues almost always stem from the baby bird being gripped too tightly.

Instead of just throwing more balls than strikes, or too many lost golf balls, the consequences are much worse.

 

Go Fly Now

When the baby bird is held in your hands for too long, it will never learn to fly on it’s own.

Even worse, when the time comes that the bird HAS TO fly, and it can’t, because it never got the opportunity to learn to fly on it’s own, parents will often criticize them for not having what it takes.

 

Too Loose > Too Tight

While you may think that it’s simply a matter of finding the right balance between gripping too loosely and gripping too tightly, that may be true for the golfer and the pitcher.

For the parent, gripping too tightly causes far more problems.

Happy to Be Wrong on FEX

Last week I had the pleasure of taking part in the inaugural FEX Symposium in Halifax, Nova Scotia.

It was the first national event of Family Enterprise Xchange, the successor organisation of both CAFÉ (Canadian Association of Family Enterprise) and IFEA (Institute of Family Enterprise Advisors).

The launch of FEX over the past several months has not been without its share of bumps in the road, as one might expect when combining groups with different histories, cultures, headquarter cities, boards and staff.

CAFÉ had been around for over 30 years and primarily served business families from its HQ near Toronto, while IFEA was still in its first decade, serving those who advise business families, out of Vancouver.

One Big Tent

The idea to take these two groups and put them together under one big tent was already pretty ambitious, but there were also a dozen or so local chapters that needed to be dissolved and centralized.

From the time it was announced in 2016, I liked it, “in theory”, yet I was sceptical about how it would play out “in practice”.

There were more times when I feared the worst. As we wrapped up the final session, I happily admitted that I was wrong.

 

Plays Well with Others

Back in the early days of CAFÉ (the 1980’s), my Dad had joined and really got a lot out of the organisation, especially his PAG (Personal Advisory Group), so I had my own historical connection there.

Now, as one of over 250 “FEA” designates who did the FEA program and passed their rigourous written and oral exams over the past few years, I have an even more personal connection.

I’m also well aware of the fact that some families aren’t really comfortable surrounded by so many advisors, feeling a bit like chickens mixing with foxes.

As an advisor who came from the other side, I feel like I “get it”, and know how to behave less like a fox. I had less confidence in my fellow advisors, however.

 

Fearing the Worst

I was worried that some advisors would not appreciate the families’ discomfort with having so many of us around, and that they might behave in ways that justified the families’ reluctance to attend.

Once again, I am happy to admit that I was wrong.

As it turned out, there was a critical mass of advisors, such that we mostly stuck together, with many friendly groups from the same class cohorts spending lots of time together.

 

Stronger Together

The families who attend FEX are there to learn, and the advisors who have done the FEA program have demonstrated that they too are aware of how important it is for them to learn and stay abreast of leading edge thinking in the field of family enterprise.

In the early days of writing this blog, my marketing people would ask me if I wrote these blogs for families or for their advisors.

My answer was always a sheepish “Yes (?!?)”

I write for the families looking for guidance AND for the advisors who are trying to provide the best guidance they can for those families.

It isn’t “either/or”, it’s “and/both”.

I also write for me, to force myself to clarify my own thinking.

Yes, some of my posts are more slanted to advisors and some are more directed at families, but how different are the messages? Not that much.

And so it is with FEX. There are families and advisors, and all of us are trying to do better and help each other do better.

 

Great Start, More to Come

The Halifax event was a great start, and I know that the FEX team is well aware that much work remains to be done.

They have planned the 2018 Symposium for late September, in Niagara on the Lake, so they will benefit from:

  • A few extra months to prepare
  • A time of year with less conflicts for many
  • A more central location
  • A very successful kickoff event in Halifax in 2017

Congrats to all involved in making it a success. It was an awesome event. I really did not expect it to be, and I am so glad to admit that I was wrong.

(It wasn’t the first time, and it won’t be the last.)

This week we are back to the “5 Things you Need to Know” format, and our subject comes via an emailed question.

An overseas colleague and fellow Family Firm Institute member recently asked me for my thoughts around family meetings.

Rather that send her a lengthy reply, I told her I would write this blog in response, and I hope that many of you find it useful.

(Note: we are talking here about enterprising families having an occasional get-together with many family members, some of whom are involved in business matters, along with many who are not.)

 

  1. Involve Many People

The more people you can have involved in planning the meeting, the better. Input and ideas should be solicited from as many of the participants as possible beforehand, and it should never appear to be a one-person show.

Furthermore, on the “many people” front, the execution of the meeting(s) or day(s) should also feature as many different people in leadership roles as possilbe, and active involvement by everyone (as opposed to passive) is a must.

 

  1. Not Just Business

The business aspects of the meeting are naturally important, otherwise you likely wouldn’t go through the trouble of officially convening everyone in the first place. But please resist the temptation to make it “all business”.

If you want people to look forward to these events and attend them regularly (see No.3, below), they ought to have reasons to look forward to them.

A mix of business, fun as a large group, education, fun in smaller groups, downtime, physical activity, icebreakers, and just plain socializing are all worthwhile considerations for the schedule.

 

  1. Regular, Repeating Forum

An error that some families make is to try to have THE family meeting, once, to finally share a bunch of information that they have been keeping private for a long time. That is rarely the best course to pursue.

Rather, having regular meetings, on a repeating basis (annual, semi-annual, or other) is almost always a better idea. Those in attendance who are new to much of the content need time to absorb it, learn, and get up to speed before they can even conceive of the questions they’ll have.

The idea is to have a “forum”, or “an exchange of views” that brings out interaction and learning, which is better suited to a regular and repeating event, with an agenda that evolves over time.

 

  1. Past History and Future Outlook

Most family businesses considering holding this type of meeting have been around for a few decades.

So, sharing stories and facts about the history of the business, 10 and 20 and 30 years ago (or often much longer) can help give everyone in attendance a better appreciation of what came before, including major milestones, successes, and failures.

The trip through time should not necessarily end with today, though. Projecting another 10 or 20 years ahead, and getting various points of view on how family members see the business and their potential future involvement is also an opportunity that should not be missed.

 

  1. Process is More Important than Content

You may approach the idea of a family meeting as a chance to tell, teach, or share a number of important pieces of information with those members of the family who are less aware than others, in order to “level the playing field” and make everyone feel involved.

That is a noble idea, and at the same time, the temptation for too much content is always there. People who are thirsty for information are not always best served with a fire hose.

A habit of regular meetings, with the participation of many people, including interactivity, talking and listening, sharing of information to level of the information playing field, getting to know each other better, and of course having fun, are the ways to judge the success of family meetings.

The processes involved in all of this are what you need to get right, and the actual content is secondary.

When you get different people volunteering to serve on various committees to plan parts of the next meeting, you will know that you have launched a worthwhile venture that will stand the family in good stead for the long term.

Although you won’t likely get there quickly, slowly but surely it can be done. And you will all be glad you made the effort.

The subject of family alignment is near and dear to my heart, and it has been for a few years now, probably since I first heard it.

Family alignment can mean different things to different people, but in the arenas of family business, family legacy and family wealth, it seems to be more and more common, and recognized as increasingly important.

The first time I tackled this subject, last year, I didn’t just write a blog on it, I created an entire “white paper”. However, since I kind of despise that term, I called mine a “Quick Start Guide”. Link here: Family Alignment – What it IS, Why you NEED it, How to Build It.

Part of what prompted this blog now is my newfound interest in the subject of family governance.  Well, it’s not really a newfound interest in that subject, it’s more of a newfound appreciation for the word governance, especially as it applies to families.

Back in January, my blog, “Family Governance, Aaaah!” recounted how I had come to terms with my revulsion of the “G-word”, thanks to repeated exposure to it from more and more respected places.

 

Collaboration and Leadership

Around the same time, I read the book “The Collaborative Leader”, and another light went on.  In that book, authors McDermott and Hall talk about two words that seem to have a symbiotic relationship (my words, not theirs).

They explained that the words “collaborative” and “leader” are actually very difficult to separate, because one is almost always used to describe the other. There is almost an implied nature of each within the other, so to speak. (Again, my clumsy words, not theirs)

To collaborate requires leadership, and to lead requires collaboration.

Hmmm, interesting, I thought to myself.  I wonder if I can think of other pairs of words like that.

 

Alignment and Governance

So naturally, my thoughts lead me to alignment and governance, admittedly, two much less common words.

My thinking goes like this.  If you want to align your family, it needs to be governable, and if you want to govern your family, it needs to be aligned.

Now if you really want to pick holes in my arguments you certainly can, and maybe not just small holes, but bear with me here.  And let’s agree to take a 2017 perspective, not one from 1987 or 1957.

Just as the definitions of collaboration and leadership have evolved, so have those for alignment and governance.

 

Getting Everyone in Line

Decades ago, having everyone in your family “in line” had a different meaning, likely much more autocratic and “top down”. I think we can all agree that that horse has left the barn.

In the same way that leaders today need to be collaborative and collaboration needs leadership, today’s governance structures exist best in situations where there is alignment.

It seems like this would be true in any situation, not just in the areas of family governance and family alignment.

 

Where do you Start?

The good news with these pairs of words is that in order to get moving, you can start working on whichever one resonates more.  If you want to help someone with their ability to lead, but they don’t really see themselves as leaders, you can work on their collaboration.  And vice versa.

If you have an aversion to family governance, you can work on family alignment, and for those who think family alignment is too “touchy feely”, maybe you can convince them to work on family governance.

 

Are You Feeling Lucky?

If you’re lucky, your family (or the families that you work with) will automatically have leaders who love to collaborate and people who “get” governance and are easily aligned.

Most people aren’t that lucky. Most people need to work at these things.

My favourite expression in this regard is “Things don’t just happen by themselves”.

Some of the current buzzwords that I hear and like on this subject are the following:

  •  Deliberate
  •  Intentional
  •  Purposeful

Please recall that your legacy comes from both people and assets, and your wealth and legacy won’t preserve themselves.

Bottom Line: You can work on better alignment through governance, or better governance through alignment, but you need to work on them. Intentionally.

This past week on Tuesday, at Noon Eastern time, as I quite often do, I participated in the weekly teleconference of the Purposeful Planning Institute. https://purposefulplanninginstitute.com

I’ve been a member of PPI since 2014 and will be attending their annual Rendez-Vous in July in Denver for the fourth straight time. If I could only attend one event each year, this would easily be the one. http://purposefulplanninginstitute.com/rendezvous2017/

 

Planning Fatigue

This week’s call was about “planning fatigue” and dealt with ideas professional advisors could use to overcome situations in which client families don’t move forward on transition plans as expected, hoped, and required.

Because the entire process is long and complex, clients sometimes lose sight of why they are doing all this work and things can begin to slide, and sometimes never get completed as intended. This can be a huge issue, and PPI is the only organization I know of that actually talks openly about this kind of stuff.

Every Tuesday PPI holds a teleconference, with a host and an invited guest expert. This week’s featured Timothy J. Belber, PPI’s Dean of Fusion, with guest Kristin Keffeler. They’ve collaborated on client family files in the past, which was evident, as they gave plenty of real life examples of situations they faced together.

These PPI weekly calls are all recorded and archived, so even when members can’t make it live, we can always listen to the recording later.

 

Three Major Classes of Danger

While discussing the problems of not completing a family’s planning work, Belber mentioned the three major classes of dangers that exist when things are not carried out to the end.

“Hmmm”, my ears perked up, “I wonder what these three classes are!”

These three main danger areas, can actually serve as the three major headings that we should be thinking about at every step along the way: People, Assets, and Legacy.

 

Checklist?

I wrote them down, and immediately wondered if everything could all really be boiled down to those 3 simple elements. The fact that I am writing a blog about it should give you my answer.

In fact, as someone who thinks in lists of 3, I will now incorporate these into an easy-to-recall checklist, but not necessarily just while thinking of “dangers” per se, but as important elements to always keep in mind.

I expect them to become a good PAL of mine and I don’t like it when any PAL of mine is in danger.

 

People

This one should be front and center, but often isn’t. When we are working with a family to make decisions on “what to do” in an estate plan, tax plan, business plan, or more generally “continuity plan”, I always think about how every decision will affect the people.

(See: https://stevelegler.com/2015/04/12/successful-planning-who-should-be-involved)

Many professionals in this space are specialists in protecting the assets, and they do a great job, but sometimes the people are given secondary consideration (if any).

It should go without saying that when those people for whom we are making the plan are adults, it is wise to seek their input at some point. This is heresy to some, I know, but it is 2017, not 1977.

 

Assets

This element usually doesn’t get forgotten, mostly because it is the domain of so many professionals in the family’s sphere.

I won’t give this one too much space, save to remind you of one of my favourite expressions on this point.

“We spend too much time and effort preparing the assets for the heirs, and not nearly enough on preparing the heirs for the assets.

 

Legacy

This one is a bit trickier because it’s less tangible, but Belber also mentioned his way of thinking about this too, and I want to share it here as well.

He noted that your legacy is what others think, feel, and say about you.

If we try to tie a Legacy to People and Assets, exactly HOW you leave those Assets to those People should be pretty important, shouldn’t it?

If you worry too much about either the Assets or the People, at the expense of the other, your Legacy will surely suffer.

 

Conclusion

Maybe it should be People + Assets = Legacy?

Either way, I have a new PAL. He can be yours too.

 

  

Part 2 of 2 – The Cons

 

Last week we looked at some of the positive aspects of a Family Business liquidity event, so now it’s time to look at the other side. Longtime readers may recall a 2014 blog, Solid Wealth Vs. Liquid Wealth, covering some of this territory.

Today we’ll look at career questions, owners who suddenly “expect” to get “their share”, the leaky bucket syndrome, and family alignment.

 

Career Questions

When a family owns a business, many family members often have jobs and careers that depend on the company. A liquidity event will usually affect that in a big way, and typicallly NOT positively.

Even in cases where only a small number of people depend on the business for their livelihood, those people will usually be intensely affected by the change. Yes, a few people will likely still be needed to manage the liquid assets and other company and family affairs, but their roles will change, and not just a little.

Then there is the question of skill match. You have people you want to give a job to, and you have stuff that needs to get done. Yes, THAT skill match. How will that look after a liquidity event? Does your VP of HR child have what it takes to manage your investments?

 

Can’t I Just Take “Mine”?

Last week I ended the blog with a laugh, directed at those who “own” a piece of a family company who would like to have the ability to liquidate their ownership.

This week, I will turn and laugh instead at the person who controls the liquid assets and wish them good luck in satisfying a contigent of co-owners, trying to keep them happy.

If you own 10% of DEFG Corp., that’s all well and good, but try spending it.

But what happens when DEFG is sold for $XX,000,000? It’s suddenly tempting to try to get your hands on the $X.X Million that is “yours”.

Note that I used quotation marks because it may not be as much “yours” as you hoped or thought. (See Putting the OWN in Ownership)

 

What Happened to It All?

The answer to the question about “taking mine” is almost always “NO”. And that’s followed by an explanation about why the family is planning on keeping all of the wealth together, and will manage it for the long-term benefit of the family, including current and future generations.

The fear that these families have, and it is a REAL fear, is illustrated in the image that I chose to accompany this post. Most people won’t come out and say this, so I will.

If you simply take the liquid wealth and divide it up among the family owners, many of them will simply urinate it away. Okay, so I used a different word, but I am sure you get it.

That fear is very often justified. Is there a component of control and “I know better what’s good for you than you do”? Yes, and as long as the one contolling it can pull that off, they will be alright with it. The wealth creator can usually do it, but for their kids, it’s not as easy or obvious.

 

Family Alignment

“It’s hard to keep a family united around a pile of money”

I wish I could remember where I first heard that spoken, because it has stuck with me. It was surely said by someone who was preaching the benefits of family philanthropy, because getting family members excited about working together for some common good is one of the chief benefits of the establishment of more and more family foundations.

The subject of Family Alignment is worthy of much more treatment than I can give it here, and for those interested, you’re in luck. Please check out my Quick Start Guide on the subject. Family Alignment: What it is, Why you need it, How to build it

 

Liquidity DO’s and DON’Ts

My preferred style is NOT to tell people what to think, but to make sure they don’t miss out on things that they should think about.

Whether or not to pursue selling a business, or entertain an offer for one, is very personal and depends on a whole variety of circumstances, and timing is often a huge variable.

Thinking through “what comes next” for you and your family should be done before you sign the official paperwork, not after.

 

A few weeks ago, at the end of “Family Governance, Aaaah!” I promised to follow up with more on the subject, in my “5 Things” format. I said it would be out in February, and this being my final blog of the month, that means now.

  Read more

Sibling Rivalry is a subject that has been around forever, yet despite that, it has somehow not been one that I have tackled in this space over the four-plus years I have been writing this blog.

Following my post “5 Things you Need to Know: Family Inheritance” from November, I have decided to return to that format and devote this week’s installment to Sibling Rivalry.

If you have suggestions for other topics that you would like to see me address here in this same format, please let me know, I love reader feedback and input, as well as a challenge. My idea is to have the “5 Things you Need to Know” become a semi-regular feature.

Without further ado, here are my…

 

5 Things to Know: Sibling Rivalry

  1. It’s “Built In”

Where there are siblings, there is potential for rivalry. Mom and Dad will usually try to minimize it, but truth be told, as soon as the second child is born, the rivalry is on.

In fact, depending on the age of the older sibling, the rivalry can begin as soon as they learn that Mommy is going to be delivering a new bundle of joy, that will undoubtedly compete with them for love and attention.

So if it is built in, the best we can do is to try to be aware of it, and understand what is going on so that we, as parents, can best deal with its fallout. Pretending that it doesn’t exist in OUR family is not very helpful.

 

  1. It brings out the WORST in people

If we think about sports rivalries involving our favourite team, we can often recall events that took place during games where opponents did things that are memorable for the wrong reasons.

There is an added layer of intensity when rivals meet, and sometimes people do things that they would never dream of doing in a similar circumstance but with different particpants.

For siblings who have been in competition with each other for many years, most of their interactions can be positive for years on end, but one never knows when something that has been festering beneath the surface will finally blow up.

 

  1. It brings out the BEST in people

Rivalries are usually based on some sort of competition, but what is actually at stake can vary greatly from sports trophies to love, power, and money.

But isn’t competition good? Actually, in many if not most cases, yes. And it is when the competition is healthy that it can do just that.

The trick is to get the conditions right for the competition, and hence the rivalry, to be “healthy”. All or nothing situations, fight-to-the-death scenarios, one-winner/many-loser set-ups are unnecessarily rivalrous.

Healthy competition is often set up as a Win-Win situation, in finding ways to make the proverbial pie bigger, in creating ways for each participant to excel in their own way, and having everyone contribute to the common good.

 

  1. Blame the parents!

In the previous point, I used words like “conditions”, “situations”, “scenarios”, and “set ups”, which relate to the context within which siblings can be exposed to rivalry with each other.

Who creates the context in which the family lives, if not the parents? When parents create conditions for rivalries to bring out the worst in their children, the parents should bear their share of the blame.

Sometimes it is done subconsciously, and other times because they think that they are doing what is best, but in truth, many unhealthy rivalries can be traced directly back to the parents.

 

  1. DON’T blame the parents!

Wait, what? Didn’t I just say the opposite? Well, yes, but just because the root of the rivalry can be blamed on the parents, that doesn’t mean that100% of it rests with them.

When the offspring become adults themselves, at some point they must assume responsibility for themselves and cannot forever blame Mommy and Daddy for “loving Johnny more”.

Where you are today is the result of everything that has happened to you in your life thus far, including the way your parents and siblings interacted with you.

Where you go from here depends on what you do starting today.

Sibling rivalries are all around us and are not necessarily bad or good.

If you are involved in one as a sibling or parent, what can you do to help make it “less bad”, or “more good”?

 

I’m a big fan of clever wording, so as the holidays approached and I got the idea of “presence” for a blog post, I could not help myself, and absolutely had to make the point about the difference between “gifts” and “being there”.

When we are young, getting presents for Christmas can preoccupy our minds. As we get older, the question of just who is going to show up to celebrate the holidays with us becomes more important.

Between the stage of life where we wonder what Santa will bring us, and that where the number of grandchildren who will be there becomes key, the idea of presence shows up more often than you might think.

 

Listening and Presence

As someone who works with members of different generations in families, I can tell you that one thing that is often missing is good communication. Now do you suppose most of that is because people don’t speak well, or because their listening skills are deficient?

Learning to listen to people is more than simply making sure that your ears are tuned in to their voice. In fact, as much true listening happens with your eyes, and real listening even goes right to your heart.

Listening, especially to those family members for whom we spend so much time working hard to grow our business and wealth, is something most of us could work on and do better.

In order to listen with your ears, your eyes, and your heart, you really have to be present, with all of your senses tuned in. In the log run, the parents’ presence in the lives of their children is worth more than the presents they give them for Christmas and birthdays.

 

Finding your Gift

Speaking of presents in the form of “gifts”, this is another area where parents can be truly helpful to their offspring. I am talking here about the idea of each person finding their gift, i.e. what makes them special.

There are still far too many families where the leading generation sees their children more in terms of resources for their business, instead of a more traditional parental role of helping them find their way in the world, following their natural gifts and abilities.

 

Who is invited; Who shows up 

Many families spend a great deal of time preparing everyone for roles in the business, and not enough do the work to get everyone prepared for their roles in the family.

Family businesses usually have some basic governance in place to run their operations, but the family group itself can always benefit from some basic governance of its own.

It seems like more and more families are getting this message, and many are doing it the smart way and having an independent outsider take the lead in making sure that things are done the right way.

Figuring out whom to invite to family meetings can be tricky, and wondering what to do if some choose not to come to the meetings are issues that arise. Having someone who is not emotionally attached can help navigate these questions and get the necessary momentum started.

 

Being there > Sending a gift

Woody Allen said that 80% of success is showing up, and this can apply to many family situations too. If you don’t believe me, don’t go visit your mother for Christmas and just send a gift instead. Presence > Presents.

This brings up another Christmas related statement I like. People ask me how a family puts a value on the kind of work that I bring with my presence in their family processes.

One of my replies is that it is really hard to put a dollar figure on it. And I then add, “How do you put a value on Christmas visits, if one of your children shows up and decides to drive around for a bit until Uncle Bob has left.”

Everyone’s presence, for the parents, is the best present. I should not have to add that having everyone there simultaneously is assumed to be ideal, as opposed to showing up in shifts.

Family fortunes that fall apart are also a great gift, for the lawyers.

Be there, be present, listen, and communicate. Plan for the family, not just the business.

 

 

 

Twin sisters riding horses in the sunset by the sea on the island of Ada Bojana, Montenegro

While attending the annual conference of the Family Firm Institute in Miami, one of of the breakout sessions contained a kind of A-Ha moment for me.

It was not a “knock your socks off” A-Ha, but enough to stimulate a blog post, which may not be a very high hurdle, considering I write one of these posts every week. Alas, it contained a “juicy tidbit” that struck me as worth pursuing here.

Now an FFI conference will always feature several well-known family business experts sharing their thoughts, but my little A-Ha occurred during a session where the presenter was relatively unknown, as he was not a FamBiz guy, but a branding expert.

It was Paul Bay, an L.A. Dodgers fan from London (!), which I learned at the opening cocktail the evening before his presentation. His typical get-up includes a three-piece suit and a pair of sneakers. I guess that’s part of his brand, and it was working for him.

 

A Branding A-Ha?

If you’re hoping my A-Ha had to do with branding, you’ll be disappointed, because that wasn’t it. It was all about the harness. The harness? Well actually, the verb, “(to) harness”.

As I write this, I am trying to recall how the slide with the word “harness” at the top actually fit into his branding talk, and I am at a loss. I did, however, take a picture of the slide in response to my internal A-Ha.

Down the left side of the Powerpoint slide were the words “Guide, Direct, Govern, Constrain, Control, Hold Back”.

On the right-hand side were “Involve, Collaborate, Gain, Be Guided, Be Inspired, Be Directed”.

This was the first time that I ever thought about the fact that there are two sides to the harness coin. (Insert “A-Ha” here)

 

Harnessing in the FamBiz

When you think about the “NextGen” in a family business, the way the family looks at what they are harnessing, and why they are trying to harness it, you can easily see that it can go both ways. How they harness it becomes key.

The positive side of harnessing, “involving, collaborating, gaining, etc.” looks at ways that the family can take the talents and inputs of the rising generation and put them to positive use, to grow the family capital and the strengths of the business.

On the other end of the spectrum, “constrain, control, hold back, etc.” you have a host of actions that unfortunately also occur in too many family businesses.

 

Wild Horses on my Mind

So I began thinking about wild horses and what it must have been like when the first brave souls came upon them and were motivated to try to harness them.

Horses, even wild ones, do not seem the type of animal that would need to be harnessed to dampen any negatives of their behaviour. I can only imagine that the power and strength they exhibited was seen as worth the trouble and danger of attempting to harness them in the first place.

So if you have a business family, and there is a rising generation that is coming of age, how are you looking at harnessing what they can bring to the table?

 

Horses with Potential and Passion

Some horses are easier to harness than others, and I can only imagine that those who are identified as having great potential will often be those for whom the time and effort are the most worthwhile.

Few of us have the skills of a Dr. Doolittle, to actually speak “horse” to find out just what a particular equine has a passion for (Math? 2 + 1 = Clop, clop, clop! Good girl, here’s a carrot.)

 

Questions and Conversations

Every parent actually speaks a language that their children understand, but not enough of them will take the time and make the effort to have the conversations (plural) necessary to ask the important questions, like:

  • Do you have a passion to contribute to the business?
  • Do you have a passion to contribute to the family?
  • What human capital do you already have, and what are you prepared to develop, to contribute?
  • Is there a “harness” that fits you so comfortably that you will feel happy and motivated to wear it proudly?

THEIR passion is the key to good harnessing.