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Five FamBiz Strengths to Capitalize On

It’s been a couple of months since my last “5 Things…” post, so it’s time to pull that framework out again.

This time the emphasis is on the positive, though, as we look at the bright side of family businesses.

 

Here we go with 5 FamBiz strengths to capitalize on:

 

  1. Long-term view

Most family business leaders are much more concerned with the very long-term success of the company than they are about the short term.

Managers of publicly traded companies are typically much more focused on their next quarterly financial report.

For a business owned by a family, the month-to-month, quarter-to-quarter and even year-to-year fluctuations are far less important.

When you’re trying to build something for your family, that could hopefully include not only your children but also your grandchildren, a long-term view just comes naturally.

Smart family businesses capitalize on that strength by constantly building their staying power, and not getting sidetracked by having to look good every quarter.

 

  1. Trust

One of the main reasons people choose to hire family members is because they trust them.

It’s natural to trust those you know well more than those you do not and those who come from the same background as you do.

Hiring family members ticks both those boxes quite well.

Of course, there are exceptions, where knowing someone well simply confirms that you cannot trust them, and those scenarios arise in far too many families.

But in terms of strengths that family businesses can capitalize on, the ability to put people into a position to succeed by empowering them is something that built-in trust allows them to do quite readily.

 

  1. Brand

There was a time when calling yourself a family business was seen as quaint and somehow admitting to being less good than “real” businesses.

That pendulum has swung back pretty strongly in last decade or so. I’m not sure exactly what’s behind it, but it certainly feels very real.

There have been plenty of surveys done in recent years that confirm that customers often prefer to deal with family businesses whenever possible.

Part of it is surely the “buy local” phenomenon, to help keep neighbourhood businesses thriving, but even large-scale businesses are no longer shying away from self-identifying as family businesses.

Not many have actually incorporated this fact into their branding per se, but S.C. Johnson certainly has.

They’ve even recently kicked it up a notch, changing their slogan from “A Family Company” to “A Family Company at Work for a Better World”.

 

  1. Work Ethic

You may want to lump this one in with Trust, but I like to talk about it separately. The person who started and grew the business is usually a hard worker, and that hard work surely contributes to the company’s success.

When their children or other family members come on board, that work ethic is usually contagious. Most offspring will exhibit similar tendencies to their parents.

Of course, as with trust, there are exceptions. We have all seen them and heard about them. I maintain that there are far more good examples that we never hear about, than bad examples that make the news.

Good parenting and leading by example are a huge part of this, and the exceptions noted above are often related more to shortcomings as a parent as opposed to business leadership.

 

  1. Magic (Intangibles)

I will forgive readers who have never actually worked for a family business for not understanding this point about “magic”.

It may just be one of those things that you have to experience to understand in depth.

There are aspects to these intangibles that manifest themselves in good times and in bad.

Successful family businesses usually feel a bit like a family even for those who are not related to the family that owns the company.

Celebrating successes with family members is usually a much richer experience. And maybe part of that is having come through some of the setbacks together as a team.

 

Capitalizing on these Strengths

Sometimes we don’t recognize what we have until someone from the outside points it out to us. Most fish love water, but they probably don’t really know that.

So if you are part of a family business, I hope you will look at this list and recognize some of these as strengths, and hopefully capitalize on them, even more, going forward.

Contracts versus Covenants in Family Business

 Comparing and contrasting words has always been something that I’ve enjoyed doing.

As I just wrote that sentence and looked at the title I chose for this post, I wondered how often I’ve used the word “versus” in a blog title.

I’ll save you the research, there are already eight, making this the ninth time.

 

Blog Post Inspired by a Blog Post

Something that I don’t do as often, is writing a post that was inspired by someone else’s post.

A few weeks ago I was looking at my LinkedIn feed and noticed a post from a colleague and acquaintance, Roy P. Kozupsky.

I like Roy and I know that we share many beliefs about the kind of work we do with families, so I began reading his piece “Random thoughts while travelling”.

 

A Lawyer and a Rabbi Walk into a Bar 

His post is really worth reading and I recommend you do so, especially if you get something out of the subjects I write about here.

I want to concentrate here on a couple of contrasting terms that were highlighted in one of the quotes he used.

He features the words from Rabbi Jonathan Sacks at length, and I want to take a couple of snippets from those quotes to share here.

But before I get to his words, a bit more context is in order.

 

Contracts are Legally Binding

The word “contract” has a legal definition, and lawyers and the court systems spend a great deal of time arguing the interpretations of the definition every day.

In no way am I suggesting that a family business should ignore contracts or try to find ways to substitute covenants in their place.

 

Covenants are Morally Binding

Perhaps this subhead is a bit of foreshadowing, but that’s my interpretation.

If the lawyer is comfortable with the contract, the rabbi may be more at home with the covenant.

 

In Rabbi Sacks’ Words

Without further ado:

Contracts are about “Me” and “You”;

Covenants are about “Us”.

I think you can see why this quote felt particularly à propos to me from a family business perspective.

The business aspect may cover things between the company and its suppliers and customers via contracts, but the intra-family stuff should be more about “us” and therefore covered by covenants.

 

And Furthermore

“…framing a covenant will help keep

people together, without any side

claiming victory or defeat”

Once again, it just feels so much more appropriate to me for families to think about how they interact and work together to be focused on “keeping people together”.

When there is any sort of conflictual issue in a family, finding a resolution that works for the entire family should be more important than seeing one side or another “claiming victory”.

 

One Final Snippet

 The whole quote is good, and so is Roy’s post, and I bet Rabbi Sacks’ book is too.

But here’s one last part:

A covenant lifts our horizon from

self-interest to the common good.”

When you’re dealing with family members, the tendency of some people to be more concerned with their own self-interest rather than the common good of the group can be the biggest source of conflict.

 

Definitions and Synonyms

When you look for definitions, “contract” usually mentions something about “enforceable by law”

When you search for “covenant” you’re more likely to see references to the Bible, to God, and words like “promise”.

A search for synonyms of covenant gives results like:

pact, compact, promise, arrangement, deal,

agreement, commitment, contract. 

So Now What?

 You may be thinking, “thanks for the vocabulary lesson, but so what?”

Well, writing these posts is a way for me to think through issues, much like people who “think out loud” by talking (I do that too).

This post is a perfect example of that.

 

Covenants BEFORE Contracts

My “A-Ha” moment writing this, and my conclusion is this:

The family should work on its covenants first,

and only then

should they turn those covenants into contracts

I have been saying it in less elegant ways for years.

Families should figure out what they want the future to look like for their family, first.

Once they know what they want, then they should turn to professionals (lawyers, accountants, trustees, tax experts) to turn those ideas into legally-binding structures and agreements.

Too often, they do it “Bass-ackwards”.

Somehow the idea of “Covenants BEFORE Contracts” hadn’t come to me yet.

Feel free to use it, and share it.

Evolving Gender Roles in Family Business

Sometimes family businesses don’t get enough credit for the societal leadership they so often exhibit.

The long-term view that they bring to the way they plan, strategize and operate, make them a special subset of businesses in general.

For example, many people instantly recognize that family business leaders are often great philanthropists, especially in their local areas.

 

Gender Balance

There’s another area that I’m starting to notice more and more where family businesses are taking an important leadership role, and that’s gender balance.

When looking at any such leadership role, you might think about the intent of any of these leaders, and imagine that there’s some concentrated effort on their part.

But family businesses don’t typically get together and decide that family businessess should do this or that.

They decide what’s best for their family, and once it turns out that many of them are doing the same thing, the leadeship trend emerges.

 

Wife, Daughter, Sister, Niece 

It seems to me that family businesses are leading the way in the area of gender balance in management and leadership roles.

My evidence is anecdotal, based on things that I read and come across on various forms of media.

But it also doesn’t surprise me either.

When it comes time to decide which person to promote to a key position, a high performing woman is less likely to be overlooked when she also happens to be the daughter, sister, cousin or niece of one of the leaders.

 

My Own Backyard 

Perhaps it’s because family businesses have always had a tendency to promote from within, that it’s more natural that any strong woman will be given more of a chance.

When I just think about my own daughter and nieces, as well as my wife and sisters, I know that they are at least as qualified as any man in their roles, and usually much more so.

 

Evolving Business Styles

It might also have something to do with the way that businesses are being run in less of an old-fashioned, authoritarian way.

The “macho male” attitude doesn’t seem to cut it like it used to, certainly not in the North American culture I’m most familiar with.

A softer touch, more inclusive leadership styles, and more democratic decision-making styles all seemingly play into the trend.

 

Family Roles

The traditional family roles of wife and mother versus husband and father have also changed a lot over the past few decades and generations.

The “stay-at-home parent” isn’t as much of a staple as it was when I was a kid and everyone went home from school for a nice lunch that Mom was busy making.

Those days are long gone.

Even in cases where one parent makes the conscious choice of taking a career break in order to take on child-raising full time, it isn’t always the mother.

And with couples having children at a later age, the eventual return to the work force can also be an easier fit for a mother who decides to go back to a family business.

 

Goodbye Primogeniture?

While it may be too early to say Goodbye to primogeniture, things are being done in family businesses today that were pretty inconceivable just a few decades ago.

It isn’t just the gender balance either; there are more and more sibling teams running things as more or less equals, with a trend to title sharing like naming a brother-sister team as “Co-Presidents”.

If any two people could pull that off properly, I’d bet on a sibling team anytime.

 

Soft Skills in a Family Business

I’m not sure this is a 100% true statement, but it seems to me that the “softer skills”, like getting along, democratic decision making, open communication, authenticity and teamwork are even more important in family businesses.

But just because these skills may be more “necessary” there, does that mean we will find them there?

I’m not sure I could make that case strongly; but what I can say is that a family business where the people have those skills, and have things structured for those skills to shine, will be the ones that thrive.

 

Generational Transitions

A family business will only remain one as long as the family can agree enough to hold onto it.

Having the kinds of people in charge to make this happen will require diverse groups going forward.

Bet on it, sister!

 

Note:

Between when I first drafted this blog and when I was wrapping it up, my friend and FFI colleague Carrie Hall published this piece which complements it nicely:

Please see:           Why family businesses have a higher percentage of women leaders

 

“Clunky Ownership Syndrome” in Family Business

Ownership usually doesn’t get much attention in the area of family business, and there are many reasons for that, and we’ll get to some.

Maybe I’m emphasizing it too much. I did a quick search of my website (www.ShiftYourFamilyBusiness.com) and found that I’ve already written 3 blogs with “ownership” in the title.

Everything is relative, though, and even with this fourth blog on the subject, that’s less than one blog a year about this “forgotten” circle. (see: Ownership: the Forgotten Circle of Family Business)

 

Status Quo That Lasts

The people who own a business have certain privileges that come with ownership, but with those, there are also responsibilities.

Most people who work for a family business know who the owners are, and they’re usually given certain deference.

The owners, in turn, try not to act like superior overlords, and this dance can continue for decades, as long as nothing changes.

 

Fast Moving World

While ownership remains fixed over time, the two other “circles”, family and business, are constantly in flux.

The business evolves, new products are launched, new locations opened, expansions bring in new employees, and new markets are developed.

Financial results are compiled monthly and quarterly.

The family also changes, as members find partners and have children, people get educated and find their passions, some join the business, and everyone grows older every year.

Oh, and some die.

Things are constantly evolving, and changes are part of life, and these days things seem to move more quickly than ever.

Yet ownership usually stays fixed, and rarely even gets a second thought.

 

Clunky by Definition

I chose the word “clunky” to describe the situation because it felt like the right word, and I’ve used it to explain this to people in the past.

Searching shutterstock.com to find an appropriate image for this post, I almost had second thoughts, as the photo choices for “clunky” were mostly 1980’s cellphones.

(I went “outside the box” a bit with my choice of hippos; not sure it worked (?)).

Then I Googled “clunky definition” and I was immediately sold on the fact that clunky was the right word.

Here’s what came back:

clunky: awkwardly solid, heavy, and outdated.

 

So What? 

I’m not suggesting that ownership should necessarily change more frequently than it does; that would be stretching it.

What I am saying is that the definition above includes a couple of words that many family businesses should be thinking about much more than they typically do.

There are only four key words in that definition, so you can probably locate the two that are ringing alarms bells in my head.

 

Awkward!

“Awkwardly solid” almost sounds like a backhanded compliment. Solid is usually positive, but when it’s awkwardly so, well, maybe not so much.

Family business relationships are often already awkward, simply because family and business overlaps cause complex situations.

Now throw in ownership overlaps, compounded by the fact that things are stuck in the past, and things get even clumsier.

 

Outdated

“Outdated” is probably the simplest word to describe the issues that I’ve seen regarding the ownership of family businesses.

It’s not hard to understand why things change so infrequently, but that doesn’t mean that everyone should just be cool with it.

Rising generation family members crave some clarity about their futures, but they often continue to put up with vague replies when they broach the subject.

“Don’t worry, some day this will all be yours”

 

When Exactly is “Some Day”?

Once again I feel the need to explain my views on this, lest readers get the impression that I think ownership changes absolutely need to happen more regularly and quickly.

I’m advocating for some thoughtful discussion and planning, and hopefully some transparency.

 

Transition Planning

As the business evolves and family members age, transition plans are contemplated to make sure that people will be prepared to assume their future business management roles.

Don’t forget that there needs to be an ownership transition too.

 

Two-for-One

Do you really think it makes sense to think about those things as completely separate discussions? I don’t.

And if you ask those being groomed for future management roles, I bet they’d agree too.

Look 15 years into the future. People will be that much older, and the business will have grown.

If nothing changes, your current ownership structure will be pretty clunky.

Start planning those changes now too.

Realistic Family Governance Goals

I recently spent a day in New York City at the second annual conference of the Institute for Family Governance.

It wasn’t only interesting, but in some ways inspiring. But upon further reflection over the following days, I almost felt like it might’ve been a bit too inspiring.

I’ll get back to that part later.

 

Generative Families

The opening speaker was Dennis Jaffe, who didn’t disappoint, as usual. His presentation was titled “Do you need a different mindset to create a fortune than to hold onto one?”

I love that title because it’s a question that answers itself, with an “of course” as soon as you read it.

Jaffe went on to talk about what he terms “generative families”, which others call “legacy families” and still others dub “enterprising families”.

Generative families, according to Jaffe, see themselves as a “collective entity”, who’ve decided to develop into a “great family”.

 

Great “Family” vs. Great “Business”

This reminded me of a line that some people like to use with successful business people, to convince them to shift their focus.

“You’ve already created a great business;

now, why don’t you create a great family?”

It also fits nicely with the question that served as the title of his presentation.

Jaffe has studied dozens of such generative families who’ve been successful at transitioning their wealth over several generations.

 

Examples and Role Models

The rest of the day continued with examples of families who’ve figured out that family governance is the key to having a great family.

Simply put, without any governance, a family’s legacy has virtually no chance to survive over generations.

In the past few decades, people like Jaffe have done the work of learning what these families do, and have written about it so that other people can follow these role models.

 

Too Inspiring

So here’s why I think that in some ways the examples we heard about might actually be “too good”.

I’m willing to bet that none of those families made the decision to create a governance model on one day, and then had created and implemented it successfully within a year.

I bet most of them still had lots of work to do even after a decade. This work takes lots of time and effort, over many years.

 

Family Culture

Mitzi Perdue was our closing keynote speaker and she talked about family culture, which includes the answers to questions like “who we are” and “how we do things”.

She also correctly noted that these things don’t just happen by chance.

This stuff takes lots of work, and it takes lots of time.

And it takes a different mindset.

 

Family Alignment and Vision

I know that in order for a family to be receptive to putting any sort of governance into place, they need to be aligned, and have a similar vision of what’s possible.

Regular readers of mine also know this to be true (assuming they’re drinking the KoolAid).

But I feel like many of the attendees at this conference might have had the impression that some of the examples we heard about possibly seemed “too perfect”.

Advisors to families, and families themselves, who’ve never heard of family governance often need time to grasp everything that’s involved in this work.

Likewise, the entire family will rarely buy in all at once; there usually needs to be an “early adopter” or “family champion” who “gets it” first, and then leads the way.

 

Ironman Inspiration to Get Off the Couch

I love analogies, and I think of these great generative, legacy families that are the role models, as if they were champion Ironman Triathletes.

They’re awesome and inspirational, and that’s why they’re on TV.

Most people will never get to that level, and if they choose to stay on the couch because they know they’ll never be an Ironman, then that’s a missed opportunity.

Lots of families could benefit from getting off the couch and just going for a walk or a jog.

 

One Step, One Person, One Family at a Time

Family Governance starts with a mindset, and a group of people who are aligned.

It takes lots of time and effort to get there.

The good news is that it’s very incremental in nature.

Start small, get another person on board, and grow slowly.

Don’t compare yourselves to the best and get discouraged.

It can be done, and it is so worth it.

 

Family “WealthCo” Opportunity Knocks

A couple of weeks ago I travelled to Toronto to attend a one-day investment conference aimed at Family Offices.

As someone who used to be interested in the nuts and bolts of investing my family’s investment assets, I used to attend a lot more of these events

I had a bit of a flashback as I listened to speakers talking about the future direction of the S&P500, and what the Fed was expected to do with interest rates.

But I let out more than one contented sigh of relief, as I also recognized that I have now found more interesting things to occupy both my mind and my time.

The Family Office aspect of the conference thankfully added some more interesting ideas to the agenda.

 

Liquid Assets

The first noteworthy take-home message that I got from the day came from the very first panel.

On stage were a number of investment specialists, all of whom are charged with providing investment vehicles and advice to a number of family offices and families of wealth.

Most “family offices” are formed after a “liquidity event”, in which a substantial business asset is sold by a family, creating a pool of capital available for investment in other assets.

 

The Family “WealthCo”

One panelist (whose name escapes me, otherwise I would happily credit him) noted that when he has a client who experiences such an event, he makes sure that they do not become complacent.

Too often (and I have seen this up close myself) when a family sells an operating company and winds up with a proverbial “pile of cash”, they think that things are now going to be so much easier.

They wrongly believe that they’ll be able to become “Do-It-Yourselfers” for much of what they’ll now need to manage.

The speaker related that he always insists that these client families realize that whereas they previously had an “OpCo” (operating company), they were now the proud owners of a “WealthCo”.

This WealthCo requires diligent leadership, qualified people, and formal procedures and governance, just like the OpCo did.

His message is worth keeping in mind, and I’ll certainly be using his term going forward.

 

Opportunistic Opportunities

During the same panel, I got another interesting “blog-worthy” tidbit, and this time the fact that I don’t recall the speaker’s name may be a plus.

Speaking without notes, someone was talking about evaluating opportunities, and used the adjective “opportunistic” and then searched for the right noun to complete the phrase.

He eventually ended up uttering the phrase “opportunistic opportunities”, to a mild chuckle. I note this not to make fun of someone on stage searching for the right word (been there, don’t that) but because his “expression” made me realize something important.

 

Not All Opportunities Are Created Equal

The point that was driven home for me is that not all “opportunities” that are presented to us are in fact “opportunistic”.

In fact, one of its biggest challenges a family “WealthCo” faces is the careful selection of which opportunities to pursue.

As someone who’s selected some very good opportunities over the years, I must grudgingly admit that I have made a number of poor choices too.

And if you think that you’re qualified to “cast the first stone” as the exception, then I must either congratulate you, call you a liar, or suggest you scan your memory bank again for some examples.

 

Diligence and Governance

Earlier I noted that a WealthCo requires procedures and governance, and I know that it’s tempting to really enjoy the newfound freedom that comes with putting liquid investable assets to work.

There can be a tendency to see many opportunities as being much more “opportunistic” than they really are at first glance.

You need to force yourself, as a family, to look at your family wealth as a “WealthCo”, that needs to be managed and governed in as serious and diligent a manner as you ran your former OpCo.

 

Think (and ACT) Like a Family Office

In my book, SHIFT your Family Business, Chapter 9 is called “Think Like a Family Office”. The WealthCo idea takes it a bit further, and actually suggests that you “Act Like a Family Office” too.

WealthCo is just another way of saying it. However you say it, just don’t get complacent with the newfound freedom liquidity brings.

Govern yourselves accordingly.

Next Week: I’m looking forward to the first ever Guest Blog post here next week. Kim Harland will be supplying a guest piece here, while one of my original blog posts will be going to her subscribers.

Once again this week’s blog comes from a being an interested listener/participant on the weekly teleconference of the Purposeful Planning Institute.

The guest thought leader was Babetta von Albertini, who is a relatively new PPI Member, but who also heads up the Institute for Family Governance, which will have its 2nd annual conference in NYC in January 2018.

That these two groups fit together well should go without saying.  Purposeful Planning and Family Governance could almost be considered two sides of the same coin.

 

Case Studies

The title of the call was “How to Give Powers to Trust Beneficiaries” and during the first part, von Albertini covered the details of two actual case studies that she was involved in recently.

As I listened attentively, I had a bit of an “A-Ha” moment and I realized that Q&A time (where often the questions are replaced by comments) was fast approaching.

I jotted down a few notes about the cases she’d presented, and I concluded that she’d almost given a perfect definition of what Purposeful Planning is (or should be).

 

Jumping In

I was the first person to “Press 1” so I got the floor first (this isn’t unusual for me on many of these calls).

If you listen to the recording, you’ll note that my summary was well received by the host, the speaker, and subsequent participants.

This not only stroked my ego, but also inspired this blog post.

Without further ado, here are:

5 Things to Know about: Purposeful Planning

 

  1. High level, strategic planning

So many of the people who are “experts” in the field of estate planning or succession planning are actually specialists in certain “tactics” that are often employed in the process.

Purposeful planning takes things to a higher level, and looks at things from a bigger picture view, from a higher level.

It truly is a strategic exercise, and it involves the complex interaction of a variety of specialist fields.

 

  1. A team of experts, collaborating together

Because it is complex by nature, a truly strategic effort necessarily involves a variety of specialists.

But a bunch of experts who stay in their silos rarely makes for a great plan. The experts actually need to collaborate and work together to find the solutions that suit the family client.

 

  1. The family is at the center of everything

As I just alluded to, the client is the family, AND the client is at the center of everything. Purposeful planning looks first and foremost at the purpose of the wealth, which is to serve the family.

Too often, estate and succession planning are simply a compilation of tactics put together in a way that sounds great, in the same way that Giorgio Armani looks great on the mannequin in the store.

If it isn’t custom tailored for me, it probably won’t fit, and it will ultimately be uncomfortable and look silly on me.

But I will have paid a hefty price for it…

 

  1. Simplicity is valued over complexity 

The case studies that were discussed on the call also involved a very interesting key step along the way. There were many long legal documents, including a bunch of trusts, but there was also a painstaking review process of those.

The key step was a two-page summary that was prepared for each document, which laid out, in simple terms, what was included in the 60- or 80-page document.

That way, anyone and everyone could actually understand them and discuss them intelligently.

Wow, clarity and simplicity, what a novel concept!

 

  1. Beneficiaries are empowered 

One of the major concepts that I left for last but not least, is that part of the family-centric nature of purposeful planning actually strives to empower the next generation beneficiaries.

How many of us have heard of people who are “trust fund babies” who are actually severely hampered by their position as recipients of funds for little or no effort?

Purposeful planning tries to actually empower them to have a say and some control over their lives, and doesn’t treat them as less capable people who are simply entitled.

 

An Idea Whose Time Has Come

Members of PPI probably already “get” most of what I’ve written above, but sometimes we all need to be reminded of some of these things.

More than that, we need to grow the number of those who get it, and make this planning the rule rather than the exception.

The Future of Family Business is _______________

A few weeks ago I came across something that appeared to be a news item about family business, so naturally it caught my attention.

It turned out to be some survey results about family business issues, as well as a promo piece for an upcoming conference on the subject, in Australia, at which the survey results were to be released.

The headline read as follows:

         Survey Finds Longevity of Multi-Generational

                 Family Businesses is Under Threat

It certainly succeeded in piquing my interest, even though the headline was a tad alarming for my taste.

 

Hold Off on the Drama, Please

If that alarmist headline wasn’t enough, here is the opening sentence of the “Newswire” piece:

             Will multi-generational family businesses

                           be a thing of the past?

Oh brother. Can we hold off on some of the over-dramatic, end-of-the-world talk, please?

Family businesses have been around forever, and will continue to be one of the major forms of business ownership well into the future.

 

The Real Story

I’d like to relate some of my views on this subject, because the story isn’t “wrong” either. I just prefer to talk about in more realistic terms.

Building a successful business isn’t something that is easy to do. Keeping a business successful over a number of decades is not easy either.

People love to ring alarm bells about the “failure” to complete an inter-generational family business transition as if it should be a walk in the park.

 

Who Wants to Take Over?

The fact is, today, any offspring who may be qualified to take over the family business will likely have a whole host of other career opportunities to choose from.

If the qualified children choose something else to do with their lives, then you’re left with the less-qualified ones, and I don’t think I need to go into why that’s not exactly a great idea either, do I?

 

Hard Work and Complex Situations

Working in your family’s business can be fantastic, when things go well. There’s nothing like working together with the ones you love.

But, as great as things can be when things are heading in the right direction, when you hit a rough patch, things can take a big turn for the worse in a hurry.

The family relationships bring a whole lot more complexity to the situation, and that can be difficult to navigate.

 

The Right Ingredients

When someone we’ll call “Dad” builds a business and then decides it’s time to retire, what are the odds that the best person in the whole world to take over from him just happens to be one of his children?

The recipe for successful transitions calls for the right mix of ingredients if it’s going to be successful.

There needs to be at least one qualified AND interested successor. And don’t forget about the timing. You need someone to be “Ready, Willing, and Able”

(Please see: “Is ‘Ready, Willing and Able’ Enough?” for more on this.)

 

Better Options Abound

We always hear about how the world is getting smaller, and it’s never been truer than it is now.

Qualified successors have more options than ever before. Taking over the family business just doesn’t rise to the top of the list of career options for that many people.

 

Instill a Love of Business

One of my favourite ways of talking to families about this subject is for the parents to share their love of business with their kids.

I’m not talking specifically about Mom and Dad’s business, I’m talking about business in general.

If you can teach your kids how rewarding it can be to run your own business, and how to do it well, then maybe they can find something that THEY are passionate about, and you can help them start that kind of a venture.

 

Intrapreneurship 

I’m starting to hear a lot more about “Intrapreneurship”, which just happens to be a natural fit for family businesses that are faced with a situation where the rising generation wants to be in business for themselves, and not necessarily in the same business as their parents.

Please see: The Intrapreneurship Initiative for an innovative program put on by the Business Families Foundation.

They’re starting their third cohort in Montreal now, and will be launching in Toronto in 2018.

This just mght be THE best solution for many families. And hopefully we can all tone done the drama.

 

 

Sharing Some Rocky Mountain Kool-Aid

I just returned from another fantastic Rocky Mountain experience: four jam-packed days, over two conferences, hosted by the Purposeful Planning Institute.

This has become an annual trek to Denver for me, which will surely continue for years to come.

 

Four Going on Five

I first attended PPI’s “Rendez Vous” in 2014 and returned again the following year. Last year, they added something new, an additional conference called “Fusion Collaboration”.

I decided to do both in 2016, and I jumped in with both feet again this year.

There was some confusion again, on the part of some attendees at either or both this week, about the difference between these two conferences.

I came up with an analogy that got a great response from everyone with whom I shared it, and the title of this post gives you a clue as to what it’s about.

 

Try Some of this Great Kool-Aid

Fusion Collaboration, the newer portion, is aimed at technical professionals who deal with business families, and families of wealth, and its goal is to introduce these more transactional folks to some of the other, deeper ways that these clients need to be served.

The presenters at Fusion are mostly specialists who work on the less technical aspects of wealth transfer, in what I like to call the “family circle”.

Many people used to call these the “soft side” (and still do), but now it’s more often dubbed “relational”, or “family dynamics”.

Fusion Collaboration is PPI’s attempt to get them to try Purposeful Planning Kool-Aid and “get them hooked”.

 

Let’s Swap Kool-Aid Recipes

By Wednesday evening, Fusion was wrapping up, and many of the lawyers and accountants and transactional specialists were preparing to depart, only to be replaced by a fresh crop of attendees.

The people who came for Rendez Vous, for this, its seventh incarnation, didn’t need to be enticed to drink the proverbial Purposeful Planning Kool-Aid.

Most of these people already subscribe to “Kool-Aid Aficionado” magazine, and they bring their Kool-Aid mixing and serving tips and recipes to share with their friends.

Besides the relational experts, many traditional transactional professionals who’ve become Kool-Aid fans also attend this conference regularly.

 

What’s In this Stuff?

If you’re curious about the main ingredient in this enticing beverage, it was nicely summarized by PPI’s founder, John A. Warnick, in one slide, which read:

                      Purposeful Planning   =   “Client-centric”   +     “Family-centric”

Most professional advisors already recognize the importance of putting the client’s needs and desires at the heart of wealth transition planning,

They also usually understand (in theory, at least) how important it is to bring next generation family members into the picture, preferably early on.

 

Secondary Equals?

Many of those who’ve traditionally driven the discussions around the pieces of wealth and business continuity, and transitions to the next generation, would consider themselves the primary drivers of this important work.

That may be true in the strict “transactional” sense, but more and more families are demanding a more holistic approach, which naturally involves a host of other experts from different, perhaps “secondary” domains.

Ideally, a collaborative group, or better yet, a team of advisors, will work together to figure out and design a complete inter-generational solution, along with the client family.

In order to do this work efficiently, and effectively, it really helps if the advisor team can work as collaborative equals.

 

Who Are They?

To give you an example of the types of specialists I’m talking about, here are some words and titles from some of the business cards I collected this week.

  • Legacy Advisor
  • Independent Trustee
  • Family Enterprise Advisor
  • Facilitator
  • Coach
  • Consultant
  • Psychologist
  • Gift Planner
  • Communications Specialist
  • Family Dynamics
  • Philanthropy Consultant
  • Family Legacy Advisor

And I know I’ve easily missed at least a handful of specialties.

 

July in Colorado 

After the opening dinner of Rendez Vous, as a table exercise, the “Elders” in attendance were asked to share with the “Tenderfeet” why we keep coing back every year.

At my table, most agreed it was the people, all of whom seem to come for the right reasons, i.e. to serve families better.

It’s also a great place to fill up on information, ideas, best practices, contacts, and lots of hugs too.

Oh, and Kool-Aid, of course!

Hoping to see you in Denver in 2018.

Would you like a glass, or a whole pitcher?


Links to previous Rendez Vous blogs:

2016SWEET SECLUDED RENDEZ-VOUS

2015RENDEZ-VOUS WITH A PURPOSE

2014THE RISING GENERATION IN FAMILY BUSINESS

 

Last weekend at the Bowen Center spring conference there was plenty of food for thought, as expected, as we talked about family systems and how they also apply in other organisations.   (See A Systematic Business Family?)

There was also lots of fascinating scientific information presented about collective behaviour in the animal kingdom, and we learned some surprising things about how schools of fish and groups of locusts work together, subconsciously, to move about en masse.

Wait, am I saying that human families work the same way as fish and locusts do? Well, not exactly. But I’m not saying that we’re completely different either.

Family vs Other Groups

It’s also really interesting to think about how a family group is similar to and different from other types of human groups. Things we learn in the family realm are used in other circumstances, and things from other groups of people are used in our families.

There are more similarities than most of us realize and the same goes for animals and humans. We’re obviously the most advanced species, but our evolution surely followed many similar paths.

Leadership and Decision-Making

But how do groups of people and animals make their decisions, especially those that affect a group?

Leadership has been written about ad nauseum and there’s little doubt that it’s important to the success of groups. One thing that I’m starting to notice more is that the singular leader is becoming less of a phenomenon, and group leadership is getting trendier.

Authoritative and dictatorial styles are giving way to collaborative and consensual ways of leading. (See: Is Your Family “In Line”, or Aligned?) And what better area to look at these benefits than family business and intergenerational wealth transitions.

Family Business and the 3 Circles

The Three Circle Model has been around for over 3 decades now and while some find it too simplistic, I’m still a huge fan. (See: Three Circles + Seven Sectors = One A-Ha Moment )

Each of the circles, Family, Business, and Ownership, are separate, yet overlapping, systems. By “system” here, I am referring to a group of interrelated people.

In a first generation family business, there’s usually lots of overlap and having circles with the exact same group of people is a real possibility. Even then, it’s important to make family decisions as a family, for the family, and business decisions for the business, as a business.

If you’re lucky enough to transfer the business and wealth to subsequent generations, things invariably get more complex. The family will usually continue to grow, and the business may grow even faster, especially by adding non-family employees.

System = Group of Related People

But you still have three systems, or groups of related people. Some will have formal leadership positions, with titles and clear roles; others, well, not so much. But why not?

In order to make decisions, a business has a CEO and an organisation chart, and formal roles and procedures. Should it be the only circle like that?

If there’s an ownership group, or system, shouldn’t it, too, have a formal structure, along with decision-making bodies and procedures? A shareholders agreement should contain most of this information, but is it actually ever used, and do the owners know what’s in it?

Last, and certainly NOT least, is the family. Talk about a potentially thorny group, and likely the circle with the least formal structure and rules. But decisions still need to be made.

All in the Family

So if a business is run based on some sort of formalized hierarchy and procedures, and an ownership system is subject to a shareholders agreement, then at least some governance exists for these interrelated groups of people in the family business realm.

Is there a good reason why the Family should be the exception?

Question:

Do families really go through the trouble of working this stuff out, “just for family issues?”

Answer:

Only the ones that care about their legacy and want to make sure that all of their hard work doesn’t end up being for naught.

Bottom Line:

Family Business is complex stuff, and “formality is your friend” when you want to ensure that that the transition to the next generation will be successful, because decisions will always need to be made.

Next week in Part 2, we’ll look specifically at the Family circle and take this to another level, literally, with “Who Gets to Decide Who Gets to Decide?”