Readers who also get my monthly newsletter are possibly aware of a recent professional development program that I’ve signed on to in order to up my one-on-one coaching skills.

I’m now a little over month into the 6-month long professional coaching certification program with CTI, and loving every minute of it.

Included in the work, in addition to time spent coaching clients, is a regular weekly Zoom call with the other 8 coaches in my “pod”, with our course leader.

In preparation for our first call, we were asked to prepare a response to two queries about our expectations for the program.

What Are Your Assumptions?

The first thing we were to consider and expound on was our assumptions about the journey on which we were embarking.

Now my particular situation was quite a bit different from that of the average participant, because a long time had elapsed from when I took all of the prerequisite courses to when I began the certification program.

I completed those in 2014, and a five-year gap is far from standard.

So my response to the assumptions question was that it would be like riding a bike, meaning that despite the time lag, the coaching would all come back to me quite quickly.

 

What Promises Are You Making?

The next question was completely different, but I felt compelled to tie my answers together.

We were asked what promises we were making to ourselves about our participation in the program.

I thought about that one for a while, before being sparked into jotting down: “If I fall off my bike, I’ll get right back on and keep riding”.

I felt so clever in the moment, and I was pumped to share my answers the next day.

 

Change of Plans

Now imagine my disappointment when we actually began our introductory call and our leader went off script and asked two different questions instead!  Ah, crap!

I managed to answer his prompts on the spot, but my replies weren’t nearly as memorable as the ones I’d prepared.  Oh well.

But then, in my regular session with my own coach, Melissa, I relayed the story to her.

“Hmmm.  You seem excited about this subject.  Maybe there’s a blog in there for you?”

And here we are.

 

The Family Business Angle

You all know that I love to relate stories, and now the trick is to turn this into something worthwhile for families who are planning an eventual intergenerational wealth transition.

So let’s start with Assumptions and then move on to Promises.

 

Assumptions in an Enterprising Family

This part is actually pretty simple for me, because assumptions are at the heart of many of the key issues that families face.

In fact, a large part of the role that I play when working with families is to have them recognize the assumptions that they hardly even realize they are making.

Once they recognize them, they can start to deal with them.  And by deal with them, I mean that as a coach, I will challenge them to actually verify that their assumptions are in fact valid.

girl and guy riding a bike

My Kingdom for a Forum

The main reason that assumptions persist in not being “aired out” is that families don’t have a forum in which to have the important discussions necessary to clarify that everyone has a common view on important matters.

I talk a lot about the importance of family meetings, and the key is always to have a series of meetings, where the date of the next meeting is always set before the end of the current meeting.

Please See: 5 Things you Need to Know: Family Meetings

 

Promises in an Enterprising Family

The idea of promises in an enterprising family is a bit less clear to me.  Obviously when working with family, we often feel much closer to each other and there’s an inherent promise to do what is best for the group as opposed to ourselves.

But I think that my “take home message” on this should go along with what I wrote about assumptions.

While you are meeting and clarifying everyone’s assumptions about the future of your family enterprise, why not also make it a point to also enunciate the promises that you’re all making to each other?

 

Get Back On the Bike!

In closing, I recognize that some families start these meetings and then lose momentum.

To them my message is simple: Just get back on the bike and ride again!

 

There are subjects I to return to regularly in this space, and “continuity planning” is certainly one of them.

I still clearly recall first coming across this term, and it was a bit of a head scratcher for me.

Lest your head also feel itchy, allow me to share what I learned when I first asked “Um, what’s ‘continuity planning’?” during the Family Enterprise Advisor (FEA) program in 2013.

 

Goodbye “Succession”, Hello “Continuity”

If the term “continuity planning” sounds new, it’s mostly just a newer, less threatening, and more accurate term for something that family businesses have been doing since, well, forever.  

Only most of them call it “succession planning”.

We were winding down the first module of the FEA program on “Family Dynamics”, looking ahead to the next six multi-day sessions that would take place over the coming months, one of which was called “Continuity Planning”.

The “outspoken” guy from Montreal asked, curiously, “What’s continuity planning?”

 

A More Appropriate Label

While the reply I got was largely that it was a “re-branding” of succession planning, I’ve since come to understand that it’s much more than that.

The biggest issue people have with the term “succession planning” is that it automatically makes one think about a future scenario when the key person or people will no longer be around.

In a non-family business or corporate environment, succession planning takes place all the time in many departments, and the idea is not nearly as “heavy”.

But in a family business, where the idea of “retirement” is somehow less common, that key person’s exit is too often presumed to only occur upon death.

 

What Will Continue, Versus What Will Change

When we substitute the word “continuity” for “succession”, there’s much more focus on what will stay the same, even when some of the people have moved to different seats on the proverbial bus.

The other idea that gets driven home is the longer term nature of the whole exercise.

We aren’t just concerned with the next transition, but also the one after that.  It’s the beginning of a long-running discussion about how to continue to prepare people for increasing responsibility for many years to come.

Setting the Table

If we want to have a good discussion about where everyone fits into the future scenario that we’re envisaging, my bias would be to include as many of these people in the conversation as possible.

What still happens too frequently is that Mom and Dad figure it out themselves and keep it secret.  Sometimes they even go see their accountants and lawyers to draw it all up officially.

And frequently those affected only eventually learn of their fates right after a funeral.  (See #5 in 5 Things you Need to Know: Family Inheritance)

Regular readers will surely recognize that I am not advocating for this strategy.

 

Start with the Family

The family business was likely built and grown for the benefit of the family, in most cases.  

If that’s true, then my belief is that it behooves the family leaders to involve the family in the first stages of continuity planning.

There are too many stories about expert advisors who lead the family down a certain path, for seemingly legitimate reasons (usually around tax minimization), on the assumption that whatever makes sense to them, will automatically also be great for the whole family.

 

Looking for Trouble, Without the Leadership to Solve It

Since this is often about a whole life’s work, there really shouldn’t be a rush to settle everything, just because some of the conversations can be difficult.

This is really important, but it shouldn’t be urgent.

What I’m suggesting is an iterative process, where a preliminary meeting is called to get the family in on the idea that plans for the future are now being worked out.

An invitation is also extended to family members to have their voices heard as to their ideas, hopes, and expectations around how they see things, especially as to what role they may have in things going forward.

 

Growing Into Their Roles

As more meetings are held over the coming months, the future family leaders can grow into their roles slowly over time, as the plans are co-created and become clearer.

After the family’s big picture ideas are clarified, it will then be time to get some outside experts to the table to work on the “how’s”.

Get the family around the table first. The experts get their place after.

This week I want to talk about the “4 D model” that I’ve heard David York speak about on a few occasions.

Now, lest you think that the word “model” is being used here in a positive sense, as in “a model that you should follow” or “role model”, please erase those thoughts immediately.

And furthermore, if you think that I’ll be arguing against York’s views, again, that ain’t it either.

York coined the term “4 D Model” to describe what has been going on for far too long, and we are in full agreement that there is a better way to go.

 

Background and Context

I first met David York in Denver a few years ago, at the annual Rendez Vous of the Purposeful Planning Institute (PPI).

Regular readers know that PPI is one of my absolute favourite organizations and that the Rendez Vous in July each year is the one gathering each year that I never miss.

I personally see York as one of the rising young stars in this field and love the way he conveys his important message.  This TED Talk of his is a great example.  His books are great too.

 

Traditional Estate Planning

York has long described the traditional “4 D Model” as follows:

Dump, Divide, Defer and Dissipate.

He’s also well aware that many of his estate planning attorney colleagues continue to follow this model.  Let’s look at the 4 D’s one by one.

DUMP

This is the part where the assets of the parents are transferred to their offspring upon death, usually after the second parent has died.   Little is done to transition any wealth while the parents are still alive, because that might require some real thought.

DIVIDE

This refers to the fact that upon death, those assets will be automatically divided equally between the offspring, regardless of any other circumstances, like ability, needs, etc.

DEFER

The deferring is mostly about trying to avoid paying any taxes until absolutely necessary.  So delaying any transfers of assets is part of that strategy too, because if you can’t avoid paying taxes, deferring them as far off into the future is the next best thing.

DISSIPATE

The final D is mostly about the results, as the family’s wealth dissipates after applying the first three D’s.

When the wealth has been treated in this way, with financial wealth as the sole issue of concern, and where no effort was ever made to involve those who would inherit it, it shouldn’t be surprising to learn that in many instances, that financial wealth will be handled by the inheritors in ways that could be described as sub-optimal at best.

 

More Purpose, Please

So far we’ve spent lots of time on how NOT to do the work necessary to transition wealth from one generation of a family to the next, and now it’s time to look at some positive moves a family could make to do a better job.

Notice that I said “moves a FAMILY could make” because ultimately the onus is on the family to do what is right for them.

Unfortunately, most families rely on outside experts to help them with this important work, and if a majority of advisors are stuck in the “old ways”, it can be very difficult for families to get the kind of help they really need.

Truck dumping grabbage

Involving More Parties – Inside and Outside

If the Four D model has survived this long, it’s largely because it’s very efficient.  It’s quick and relatively easy.

Making purposeful plans involves a lot more people so it naturally takes more time.

The first group of extra people are the other family members.  How can you make important plans for the next generation without involving them?

I don’t know, but most families have done it that way.

 

Multidisciplinary Advisors

The other group of extra people that need to be part of the solution are the advisors.

Every great plan will need to include input from a variety of outside specialists.  Ideally they will collaborate for the good of the family.

But most importantly, most of them should only be brought in after the family has figured out the most important questions around how they want the wealth to serve the following generations of the family, not before.

Rendez Vous 2019 will feature a breakout session featuring David York as well as one featuring Steve Legler and Joshua Nacht.  We all hope to see you there.

This week we’re going to look at a variety of subjects that are all connected to the same root word: presence.  Okay, it may be “cheating” a bit, but I’m also going to use related words, like “presenting” and simply “present”.

The other thing they have in common is that they all have to do with benefits families can get from working with a family business advisor.

 

The Presenting Problem

When a family calls in an outsider to work with them, it’s almost always because of some particular issue that they’re looking for help with.  Many people will refer to that issue as the “presenting problem”.

One of the gifts that a good advisor may be able to offer the family, after getting to know them and their situation better, is that he or she will also be able to offer new perspective on other issues.

It’s certainly not unheard of for families to think that they only really need help with something minor, and later realize that there are bigger issues beneath the surface that are more important, and need to be dealt with.

 

Dealing with What Is Present

An area that can be connected to this can be in helping the family deal with what is present.  When families are so used to being together and dealing with each other in the same old ways, an outside advisor can bring a lot of value to them by simply observing and indicating to the family members what they see, as an independent outsider.

Like the fish who doesn’t see the water or even know that they are swimmers, families can be oblivious to much of what is going on and how they are together, and that goes for the good as well as the bad.

 

Keeping you in the Present

A good advisor will also try to ensure that the family keep their focus on the present, with an eye to the future.

Families can dwell on the past way too much, to their detriment.  Rehashing old family stories and replaying past wrongs that one sibling did to another can be a huge time and energy drain.

A good advisor will work to limit the focus on bygones and keep the family in the here and now.

 

Who Should Be Present

Families in business are composed of a few interdependent systems of people: namely family, business, and ownership. See: Three Circles + Seven Sectors = One A-Ha Moment

Because many of the same people are part of the various groups, some of these families have a lot of trouble making the distinction between the groups, which can create confusion during discussions.

A good outside advisor will help keep things clear, and making sure that the family members are there for family discussions, the business people are there for the business meetings, and the owners are present for when ownership is being discussed.

 

Presenting Alternatives

Returning to the fish analogy from earlier, often family members who’ve been working together for a long time begin to suffer from “groupthink”.  They’ve been over the same subjects many times and they all begin to see things in exactly the same way.

An advisor who comes in from the outside can offer new perspectives to the family that they probably haven’t thought of, even though they’re often right under their proverbial noses.

The perspectives will almost always come with new alternatives for the family to consider.

 

Their Mere Presence

Sometimes the mere presence of that outsider, “someone with a different last name” as I often describe them, can do wonders for a family meeting.

When you were kids and there was a guest over for dinner, didn’t everyone behave just a little better?  It can be remarkably similar for business families when an outsider comes in to facilitate their meeting for them.

If this person is also trained in mediation, they will be able to work with all family members in getting the concerns and interests of everyone onto the table so that they can be dealt with.

 

Bearing Gifts?

When I arrive to work with a family I don’t come bearing gifts, at least not anything that is wrapped and with a bow on it.

I come armed with my skills and wisdom, and a deck of cards to randomize the speaking order.  Does your family deserve the gift that such an outsider can bring?

 

 

 

Each week in this space I write about business families and families of wealth, and I usually prefer to emphasize the family and its members, over the business and its assets.

This is in sharp contrast to much of the focus, not only by the professional advisors to such families, but often too many of the family members themselves.

Today I’m going back to a format used pretty frequently in the past, the old “Five things you should know…”, by looking at 5 Ways to Invest in your Enterprising Family.

 

  1. Formal Education

Post-secondary education is certainly one simple way for families to invest in their rising generation members.  As my grandfather liked to say, anything that you can put between your two ears, nobody can ever take away from you.

Some families have an urge to get their kids into key roles in the business ASAP, with the attitude that they don’t “need” to go to school any longer, because they’ll learn everything they need to know at work.

My bias is to look at everything with the longest time lens possible, so while encouraging young family members to go to college may delay their entry into the business, they will bring much more to the table, including more self-confidence, with a university degree a few years later.

 

  1. Family Retreat

When looking for ways to invest in the family as a whole, organizing a family retreat can be an interesting option.  Getting the whole family together at a different location (not at the office, and not at home or the cottage) can be done in many ways.

The important things to remember are to make sure that the activities and subjects covered will vary, and will certainly not be “all business”, and to make sure that many voices will be heard over the course of the retreat.

If the plan is just to have the parents download information and their wishes onto the next generation, you may as well not do it.

Please see Geography 101: “Where” Matters for more on this.

 

  1. A Series of Family Meetings

Even better than a single retreat would be to begin to hold family meetings on a regular basis.  This could be done annually, more frequently or even less often, depending on the size of the family and other matters around complexity.

These meetings can take place at a home or office, but ideally would be done in “neutral” locations most of the time.

The central reason for holding these meetings is to “force” the family to come together to talk about important matters that would otherwise not get discussed.

Presumably not everyone works in the family’s operations and these meetings are a great opportunity to share what’s going on, even with those who you may not think really care. (Hint: they actually DO).

 

  1. Family Business Conference

Families ready to take the “next step” can look for family business conferences where they can learn from other families facing similar circumstances.

I can almost guarantee that many family members who attend one of these types of conferences for the first time will have the following reaction: “Wow, I never realized that so many other people are experiencing the same issues as we are.  It’s nice to know we aren’t alone”.

 

  1. Hire a Family Facilitator

Now you may see me coming when I suggest that a family may want to hire an outsider to guide them down the road to figuring out all the issues relating to their alignment and governance development, but I already know that very few families will ever go this far.

As mentioned in My Notes from a Great Keynote a small percentage of business families do actually hire an outside consultant, and it is analogous to hiring someone to give you private lessons.

This blog is about investing in your family, and hiring this person will cost you some money of course, but the real investment will need to be each family member’s time in the meetings and other activities that you all undertake together.

The facilitator you hire can become the architect or project manager of the family’s journey to creating and implementing their family governance plans.

 

Logical Progression?

As it turns out, the five ways I’ve outlined above actually flow in a more or less logical progression. You don’t need to follow them in order though, just get started anywhere!

Back in January after the Institute for Family Governance’s third annual conference, I noted in Family Governance: One Step at a Time that that one day would end up being the source for a number of future blog posts.

I’ve officially lost count already, and here’s another one.

Its inspiration was the second presentation of the day, by John Ambrecht and Michael Whitty, entitled “Governance Structures that Actually Fit a Psychological Model of Human Behavior”.

Looking over their 75-page slide deck some 10 weeks later, there was a LOT of information in their talk.

 

From Roles to Rules ©

The psychological model they referred to is detailed in a 2004 paper that was published in the California Trusts and Estates Quarterly titled “FROM ROLES TO RULES©:† A NEW MODEL FOR MANAGING FAMILY DYNAMICS IN THE ESTATE PLANNING PROCESS”

I’ll leave it to the most curious readers to examine this in more depth, and I’ll simply talk about family business roles and the importance of eventually making rules that everyone needs to learn to abide by.

 

In the Beginning…

When family businesses start, things are usually rather informal, with few real rules and with poorly defined rules, if any.

As the business grows, the division of work necessitates that roles become clarified, and many family companies have some difficulty even with this roles component.

When that man tells me what to do, is he my boss, or is he my Dad?  (Of course the answer to that question is “Yes”)

Role Clarity and Making Rules

You may be thinking that in order to properly define each person’s role, making some rules around things would make a lot of sense. And I think you’d be correct.

While Ambrecht and Whitty suggest that there’s an evolution “from roles to rules”, they certainly don’t mean that you finish with roles completely and then arrive at the rules stage.

It’s more of a change in emphasis as the family business matures.

 

Formality is your Friend

Regular readers will recognize the expression “formality is your friend” as one I return to from time to time, and this is another such occasion.

Both roles, when they are well defined, and rules, when they are clear and are actually enforced, certainly help out with formality.

I hope that you noticed that I just added some conditions to both roles and rules there.

If the roles are poorly defined, they won’t do much good, and if the rules aren’t clear, or worse, if they aren’t enforced, it may be worse than not having any rules at all.

 

Rules Lead to Governance

Sticking with the formality, that feels like it fits really well with the rules idea.  And as a family makes more formal rules, they can (hopefully) eventually end up in the wonderful world of family governance.

Recall that this post began with a mention of a conference devoted to the subject of family governance.

As I wrote a couple of years ago in Family Governance, Aaaah!, my personal views and feelings around the “G-Word” have evolved.

Families will often have a negative view of governance because it sounds way more formal that what they are ready for and for what they think they need.  And they are often right about that.

 

How Are We Going To…..

When someone explains to them that family governance doesn’t have to be that complicated, and that it really involves answering three simple questions, people can get on board more easily.

Those questions are:

  • How are we going to make decisions together?
  • How are we going to communicate?
  • How are we going to solve problems together?

Three questions that can have some pretty long answers, agreed, but still only three categories to worry about.  And the third one is really mostly a repeat of the first one, but with an added emphasis on trickier situations.

 

Back to the Roles and the Rules

While governance feels like it’s more about rules, it is also very much about roles too.

All those decisions that need to be made will be made by people, and the bigger and more complex the family’s wealth becomes, the more important it is that they find ways to make those decisions in ways that satisfy the family group.

Business decisions can often appear much simpler than those that affect the family.  Please see The Unsung Role of Family Champions for more on key roles in enterprising families.

As families approach key generational transitions, it becomes especially important to pay close attention to these ideas.

 

This week we’ll look at some characteristics of successful business families, with some analogies to hopefully make my case more compelling.

Longtime readers with great memories may recall that I’ve noted this “glue and grease” idea before.

In late 2017, in My Notes from a Great Keynote, I touched on this idea for the first time.

The keynote speech in question had mentioned that one of the benefits of clarifying a family’s values is that they provide some “glue” that is important in keeping a family united.

I added that in addition to keeping things together, it’s also important that things continue to run smoothly, so that “grease” is also a key element, in addition to glue.

 

My Kingdom for Some Greasy Glue?

At the end of that post, I asked if any readers could provide me with examples of substances that had qualities of both glue and grease, in the hopes that there would be some product that I could point to when talking about this subject.

Alas nobody come forward with any ideas, which was a bit disappointing, but certainly not surprising.

The idea has continued to simmer in the back of my head ever since.  I was determined to revisit this and so here we are.  I wish that I could claim that I had a “eureka” moment, but alas, I haven’t.

But I may be getting closer.  We’ll wrap up this post with that, but in the meantime, let’s talk about those important qualities for enterprising families.

 

“Family-Ness”: Finding Goldilocks

For any family hoping to succeed at keeping their wealth together over generations, they really need to have enough “family-ness” to keep everything and everyone together to a certain degree.

In the first generation or two of the building of the family wealth, this is usually much easier, since most of the family members will have grown up in the same household, or at least in close proximity to one another.

When you get to the third and fourth generations, it’s quite common for people and family branches to have spread out to different geographical locations, and even other countries.

When family members don’t see each other as regularly, it can get more difficult for everyone to feel like they’re still a part of the same family.

That’s why it’s necessary to ensure at least some recognition of this, along with the intention to make enough of a sustained effort to be sure that some family events are always on the calendar.

But can there be too much family-ness?

 

Krazy Glue is NOT Ideal

While many family members love spending time together, there’s always the possibility of having too much of a good thing.  There are limits.  I enjoy spending time with my family members, and I hope that they enjoy spending time with me. But I’m not sure that I’d invite them to stay with me for an extended period of time either.

Even siblings who get along famously can run into issues after they each get married and you throw the in-laws into the mix.

Trying to force the issue of family time can be worse than not having enough.

 

Grease: Communication and Flow

When people feel too stuck together, because the glue has hardened and now they can’t escape, new problems can arise.

As important as it is for everyone to feel comfortable to enter the family space, they need to also feel just as comfortable to exit.

While my grease analogy is certainly about lots of clear communication, including making sure all family members understand what the glue is that is keeping them together, it’s also about the flow of people into and out of the system, each according to their own comfort level.

Salad Dressing: My Little Eureka?

Salad Dressing: My Little Eureka?

The best analogy that I’ve managed to come up with for my glue and grease is salad dressing. I’m a huge Costco fan, and they always have a variety of salad kits, of which I’ve tried a handful.

When you open them up, some of the leafy greens typically find their way onto the counter.  Until you add the dressing and mix it in.

Then things hold together better. And when you add in the other ingredients, they all hang together nicely, while still sliding around freely.

Salad without any dressing is clearly missing something.

Likewise families need glue AND grease.

Many advisors who work with business families have their own inherent biases.  This isn’t a big problem, especially when we recognize them and admit them openly when the situation warrants.

Personally, I love it when both a business AND the family behind it can remain together for the long haul, including through an intergenerational transition.  Of course, such transitions are a point where many family businesses face their longest odds, because it isn’t always easy (or even possible) to get everything “just right”, as one generation leaves the scene and another one follows in their place.

When the family and their advisors, recognize that it probably isn’t going to work, that’s when some key decisions need to be made.

Family or Business as Priority?

The main question that often arises, even if it’s seldom expressed this way, is whether they’re going to prioritize the business, or the family.

The outside professionals who are working with the business are much more likely to prioritize the survival of the business, even if it’s at the expense of the family.

The business is the “main entity” of concern, they’re business specialists first, their client is the business, that’s the circle that they understand the best, that’s who they invoice, that’s what they know.

In contrast, I work in the family circle, so my bias is always to find ways for the family to be the major priority, not the business.  In my view, the business is an asset, that happens to be owned by the family.  Assets can be bought and sold.  Family harmony?  That’s a very precious intangible asset, and you can’t buy it, especially when you really need it.

 

Who Needs a Monolith?

Thankfully, the era of one monolithic company is not as common as it was decades ago.  As noted a couple of weeks ago in “On Enterprising Families and Family Wealth”, it’s much more common these days for successful families to be involved in more than one enterprise.

In addition to diversifying the family’s financial risk into different industry sectors, another great benefit can be that there are more places for family members to excel in their own part of the overall family wealth spectrum.

Different Paths, Similar Destinations

Over the years we’ve all heard stories about the family with two kids and one store, who opened another store so that each of the siblings could have “their own”, or the brother who moved away to open a new location in a different territory.

Occasionally there would be a company that needed to be “split into pieces” to accomplish the same result, and it was this type of situation that I had in mind when conceiving this post, with the “pieces” and “peace” play on words.

These days it may be more likely to be one of the rising generation members becoming an “intrapreneur” and creating a start-up in a new industry but within the walls of the “mother house” company. Or it could be a family member pitching the “family bank” with an idea that needs funding, which could become the next key growth piece in the enterprising family’s wealth strategy.

It could be some family members looking at diversifying the family holdings into private equity or impact investing, or simply having those rising generation members who are so inclined, taking an active role in the family’s philanthropic initiatives, rather than remaining with other siblings or cousins in one of the businesses.

scrabble letters put together to form the world peace

Many Ways to Achieve Peace

Of course the bigger the enterprise the more places there are for people to assume roles that suit them, where they’re less likely to clash with other family members.

In cases where rival siblings feel “stuck” together in one place that’s beginning to feel “too small”, figuring out how to cut the entity into the right pieces can be a struggle.

But my bias will always be to work to find a way to get that done and keep the family harmony intact, even if the business has to “suffer” some consequences.

 

Thanksgiving and Christmas Dinners

It’s hard to put a value on family harmony, but I always like to think about important family gatherings and the fact that these are places and occasions where you need everyone to be comfortable coming together.

If working too closely together makes this impossible, please consider trying some of the ideas here.

 

This week we’re talking about Continuity Planning, which regular readers will recognize as the newer and preferred term for what many formerly called “succession planning”.

Too many still use the old term, but I’m doing my part to change the vocabulary, to change the conversations.

 

Efficiency: Let’s Get This Done

My bias is pretty clear, I find that far too many people look at continuity planning as something they’d rather not spend too much time on.

Especially for families who are running an operating company, which will normally have more than its share of fires to extinguish on a regular basis, taking time away from these urgent matters is typically a low priority.

It’s no surprise then, that when these families finally do agree to spend some time on the less urgent matter of continuity planning, their focus is usually on getting it over with as quickly as possible.

But just because something isn’t urgent,

that doesn’t mean it isn’t important.

 

Effectiveness: Let’s Get This Right

In contrast to focusing on getting something over with, some families rightfully prefer to concentrate on making sure that their efforts produce a positive result.

A quick Google search of the word “effective” reveals this: “successful in producing a desired or intended result”

This sounds like a much more worthwhile goal to pursue when a family undertakes this important work.

So why do so many families NOT get this right? Let’s go through some of the main obstacles.

A sign saying Effective & Efficient

Time & Cost

We’ve already mentioned that doing this right takes time, and we all know that “time is money”.

Furthermore, in order to make sure that your continuity planning will “produce the desired result” you’ll need to involve more people and “their” time too.

Many of those people will be family members, while others will be professional experts, again making time and cost factors that could stand in the way.

 

Professional Bias

I don’t love harping on colleagues who work in this space because ideally, I’ll work along with them to get the family to co-create the best plans for their circumstances and needs.

But so many of the experts that families rely on have their own biases that they have rightly developed over their careers.

You probably wouldn’t want to work with a lawyer who didn’t already have some pretty good ideas about how you could best go about creating your plan.

But that doesn’t mean that you should just turn the whole thing over to them either.  Or blindly follow all of their suggestions.

 

Touchy Subjects

The very idea of continuity planning necessarily brings up subjects that most people try to avoid.  We’re talking about death, money, and who will be put in charge of what.  Pretty heavy stuff, to be sure.

Of course, you could just be very efficient, draw up the plans you think are best and let the chips fall where they may.

But that seems so “20th Century” to me.  There are ways that will give you a far better chance of success.

These involve getting the people who will be affected by your decisions together and making them part of the process to make sure that your “intended result” actually has a good chance of working out as planned.

 

How Do We Do That?

It really needs to begin by figuring out, as a family, what that “intended result” could look like.

This can’t be done in a vacuum, and it can’t be done in one meeting.  There really needs to be a series of meetings, involving both generations of the family.

See: Successful Planning: Who Should Be Involved

 

What If Our Plans Are Already Made?

Now you may be thinking, “it’s too late for us, our plans are already made”.  Well, not so fast!

Do all the family members who will be affected by those plans know what’s coming?  If so, congrats, go to the head of the class.

For the other 90% of you, that would be a great next step.

See: Pre-Mediated Planning? Sounds Good To Me

 

The “Intended Result”

The final destination, or the intended result, should not be something that is dictated by the leading generation.

It needs to be based on the family’s values and their vision for the future.

That will take time to work out, but it will be well worth the effort.

If doing this important work means that you need to bring in an objective outsider to help facilitate the discussions, do it.

 

Today we’re going to look at a couple of subjects that have been brewing in my head for a while.

I’m going to combine some elements of vocabulary and evolution, which may sound a little more arcane than what I have in mind.  So let’s get going.

 

 

Family Business: Been Around Forever

We all recognize that family business has been around since the beginning of mankind.

Centuries ago, out of necessity, the family used to be even more of a “unit”.

As economies developed, they also became an “economic unit”, as it was natural for families and tribes to work together for their own advancement.

 

 

Business Families: More Recent

More recently, as society has evolved and as economies have advanced and matured, we’ve seen more and more “business families” emerge.

There often comes a time when the people leading a family business actually make a shift to thinking of themselves as more of a “business family” than simply a family business.

There are a couple of elements at play here:

  • Prioritizing the family over the business
  • Working ON the family, instead of IN the business

This shift usually comes only after certain success has been attained in the business that allows its leaders the luxury of time to make this shift.  (Many never make it this far.)

Lots of family businesses remain a family business forever, and of course still serve a great purpose for their members and for society.

See my 2014 book: SHIFT your Family Business: Stop working IN your Family Business, Start working ON your Business Family

 

 

Enter the Family Enterprise

Once a family achieves a certain amount of success with their business, all sorts of possibilities open up.

From growing the original business into more geographic locations, to vertical or horizontal integration, to developing completely new lines of business, the combinations and permutations are literally infinite.

The common thread is often a family, for whom all this wealth is being created.

When a family is involved in more than just its original business, the term “family enterprise” is often the one that describes them best.

This can also be the result of a liquidity event, where a major business is sold, and the proceeds are reinvested into other ventures.

It can be very important for a family to get to a point where they can view any of their businesses as simply another asset that the family owns.

 

Cartoon showing people standing on coins

Enterprising Families

We’re getting into vocabulary and semantics a bit, but there’s a good reason.

Finding the right label for something is often a key to getting members of a group to develop a common understanding of who they are, what they are doing, and where they are going.

I mentioned off the top that we’d be looking at evolution as well.  Let me expand on that now.

Just as a family can go from concentrating on one business during it’s family business stage, and then “evolve” into more of a business family, there can be a similar evolution to the enterprising stage.

These “stages” of evolution often take decades, and can coincide with generational transitions as well.

A recent edition of the FFI Practitioner highlighted a couple of case examples you may be interested in.

 

 

Family Firm Institute – Business or Wealth Focus?

In the same way that any family may evolve from one stage to the next, the organizations of professionals who serve enterprising families have also evolved.

The Family Firm Institute began over 30 years ago, and in the beginning their target was essentially family businesses.

In the intervening decades, they have also concerned themselves much more with family enterprises as a whole, including the world simply defined as “family wealth”.

 

 

Designations and Certifications

FFI now offers certifications in Family Business Advising and in Family Wealth Advising.

In Canada, FEX, through its FEA program, offers the designation “Family Enterprise Advisor”.  Thanks to their “later mover advantage”, they were able to use the more holistic term “family enterprise”, which became more current in this century.

The common thread through all of these is the existence of a family with enough wealth and complexity to worry about.

 

Different Labels, Similar Issues

Families evolve from one decade and generation to the next, and the industry that serves continues to get more sophisticated.

Working together, we are trying to get better results for families everywhere.

And those who can figure out the family dynamics usually make out best.